NATO Regional Centre of Excellence in Kuwait Emphasizes Importance of Enhancing Gulf Staff's Media Handling Skills
The Director of the NATO Regional Centre of Excellence emphasized the importance of enhancing the media communication skills of Gulf staff during a joint training course with North Macedonia.
Translated by Qiyas from السياسة — Original source
Emad Al-Kandari, Advisor to the NATO Regional Cooperation Istanbul Initiative (RCCI) Center, emphasized on Sunday the importance of enhancing media and institutional communication skills and improving the efficiency of Gulf personnel in dealing with the media, particularly during crises and emergencies.
Al-Kandari made these remarks in a statement to the Kuwait News Agency (KUNA) on the sidelines of the launch of the advanced training course on Public Affairs, titled “Communication in Crises.” Hosted by the Center in collaboration with the Regional Public Affairs Center in the Republic of North Macedonia, the course runs until October 29 and features trainees from the Gulf Cooperation Council (GCC) countries.
Al-Kandari explained that the course aims to equip participants with advanced communication skills and techniques, professional media appearance mechanisms, and effective communication strategies during crises. This will enhance their ability to handle the media professionally and elevate the level of institutional communication in their daily tasks.
He noted that the training program combines theoretical lectures with practical applications, including drafting press releases, conducting media interviews, and organizing press conferences. It also focuses on developing verbal and non-verbal communication skills, monitoring and analyzing media coverage.
He stressed that the course also focuses on developing participants’ capabilities in managing media communication under various circumstances and crises, thereby contributing to enhancing their readiness to handle media challenges efficiently and professionally.
