Ministry of Social Affairs Unifies Visual Identity of Cooperative Societies' Buildings and Facilities

Sources told "Al-Siyasa" that the Ministry of Social Affairs has issued a set of controls and requirements to cooperative societies regarding the standardization of the visual identity of their buildings and facilities. This move aims to develop the overall appearance of cooperative work, enhance the urban landscape, and strengthen the identity of the societies to reflect their social and economic roles.

Based on a letter from the Ministry of Social Affairs, the Union of Consumer Cooperative Societies sent a directive to the chairs of the boards of directors of the societies, instructing executive bodies to review the requirements, implement them, and coordinate with the relevant departments within the ministry regarding implementation procedures. The directive also emphasized incorporating visual identity requirements into future projects and related works.

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The controls include adopting a unified visual identity covering the facades of buildings, facilities, markets, and branches affiliated with the societies. This entails adhering to the colors, fonts, logos, architectural elements, and identification features specified by the ministry, ensuring visual consistency across the various buildings and facilities of the cooperative sector.

The ministry stressed the importance of observing the approved visual identity when carrying out construction, development, restoration, rehabilitation, or modification works. It also emphasized avoiding the introduction of any visual elements, colors, or logos that conflict with the approved identity.

Furthermore, the ministry highlighted the necessity of ensuring consistency in identification and directional signs, as well as the names of markets and branches, and attaching logos to the approved visual identity. This aims to guarantee clarity, consistency, and the preservation of a unified institutional character.

The instructions also mandated including visual identity requirements and specifications within the scope of works, documents, and technical specifications for new projects or development and maintenance works. Additionally, it stressed the continuous maintenance of identity elements after implementation, carrying out necessary maintenance, and prohibiting any distortion or modifications that would affect the overall appearance.

The Union called on the boards of directors of the societies to comply with the instructions and coordinate with the relevant departments within the ministry regarding implementation procedures, reiterating the necessity of considering visual identity requirements in future projects and related works.