Ministry of Health Launches Awareness Campaign Under the Slogan “Together to Support Breastfeeding” - Sarmad

(KUNA) — The Ministry of Health launched today, Tuesday, an awareness campaign under the slogan “Together to Support Breastfeeding,” coinciding with the observance of World Breastfeeding Week, which runs from August 1 to 7 annually, in alignment with national strategies and global efforts to provide the healthiest start for children.

In a press release, the ministry stated that the campaign aims to raise awareness about the importance of breastfeeding, support mothers, families, and healthcare providers. It noted that the campaign includes awareness activities at five hospitals and health centers, alongside workshops, educational booths, and direct consultations for mothers.

The ministry added that the campaign contributes to disseminating accurate information about breastfeeding, answering families’ inquiries, and promoting sound health practices.

According to the statement, Dr. Hessa Ayad, Director of the Nutrition and Feeding Administration at the ministry, said that this year’s campaign slogan reflects that supporting breastfeeding is a shared responsibility requiring the coordinated efforts of health institutions, society, and families, given its direct impact on improving the health of mothers and children.

Dr. Ayad clarified that breastfeeding is one of the most effective and scientifically proven health interventions for improving maternal and child health. It provides infants with all their nutritional needs during the first six months of life, boosts their immunity, and reduces the risk of infectious and chronic diseases. It also contributes to their proper growth and development.

She added that breastfeeding helps mothers recover more quickly after childbirth, reduces the risk of breast and ovarian cancer and type 2 diabetes, and plays a role in enhancing mental health and strengthening the bond between mother and child.