"Joint Programming Production" Launches "Our Gulf Shines" Media Campaign to Strengthen Gulf Identity - Sarmad

(KUNA) – The Director General of the Gulf Cooperation Council (GCC) Joint Production Program Organization, Sheikh Mubarak Fahad Al-Jaber Al-Sabah, announced on Wednesday the launch of the “Our Gulf Shines” media campaign, which features an artistic musical work aimed at the Gulf family, particularly children.

In a statement to the Kuwait News Agency (KUNA), Sheikh Mubarak Al-Sabah emphasized that the musical work comes amid the circumstances the region is experiencing, embodying an artistic message that enhances awareness of a shared destiny and highlights the achievements and resilience of GCC member states in the face of challenges and threats.

He noted that the work aims to strengthen the shared Gulf identity and consolidate values of belonging, unity, and solidarity among the peoples of the GCC countries through modern creative content targeting new generations. He clarified that the work represents a contemporary Gulf model that combines identity, creativity, and modern technologies, leveraging advanced technological tools to enhance visual quality and accelerate production pace, keeping pace with current events and strengthening the presence of the purposeful Gulf media message aimed at addressing the Gulf family.

A group of elite Gulf creatives participated in the production, with Manal Al-Gharbali serving as creative director and Ahmed Boudham as director. The lyrics and composition were by Mubarak Al-Saif, and the song was performed by artist Mariam Shahab.