Salman Al-Sabah: Adoption of Regulatory Mechanism Defining Roles and Responsibilities within Health Facilities

The Ministry of Health organized a training workshop titled “Crisis Management and Public Interaction in Hospitals and Medical Centers,” attended by Assistant Minister of Health Sheikh Dr. Salman Khalifa Al-Sabah, and participated in by heads of public relations and media departments and their staff at specialized hospitals and medical centers, held at the auditorium of the Kuwait Institute of Medical Specialties.

The workshop is part of the ministry’s efforts to enhance the competence of public relations and media personnel, improve their readiness to handle crises and emergency situations, and strengthen effective communication skills with patients and their families.

He emphasized the importance of the role of public relations in addressing inquiries from patients and their families, removing administrative and organizational obstacles, and managing situations that could disrupt operations. He stressed that developing staff skills in rapid response, de-escalating tension, and professional communication constitutes a fundamental pillar for enhancing institutional performance.

On his part, Dr. Fawaz Al-Ajmi, a professor of public relations and media at Kuwait University, led the workshop, covering crisis management within hospitals, organizing the reception of families during emergencies, handling emotional situations and mass gatherings, managing relationships with media outlets, while safeguarding patient privacy and the confidentiality of their health information.

The program included practical exercises and simulations of realistic scenarios to enhance participants’ decision-making abilities and public interaction under pressure, as well as coordination with medical, technical, and security departments. At the conclusion of the workshop, Dr. Fawaz Al-Ajmi was honored in recognition of his participation and efforts.