Weyai Partners with Bist Al-Yousifi

Wiyah Bank announced a strategic partnership with Best Al-Yousef, Kuwait’s leading electronics and home appliance retail destination, enabling SELECT cardholders who transfer their student rewards to Wiyah Bank to enjoy an exclusive 20% discount on all purchases paid with the card, with a minimum purchase amount of 50 Kuwaiti dinars.

This partnership aligns with Wiyah Bank’s strategy to deliver greater value to its young customers and university students by building a comprehensive ecosystem of benefits and offers tailored to their daily needs and evolving interests, whether in technology, education, entertainment, or lifestyle in general.

SELECT embodies this vision as more than just a bank card, granting its holders access to a diverse range of exclusive rewards and offers specifically designed for young people, enhancing the value of their daily spending and providing benefits that go beyond traditional banking services.

Under this partnership, Wiyah Bank customers will be able to purchase the latest devices, technologies, and everyday lifestyle products from Best Al-Yousef at competitive prices, reinforcing the bank’s commitment to offering practical benefits that reflect young people’s real spending patterns and meet their diverse needs.

Aliya Al-Sanea, Deputy Chief Marketing Officer at Wiyah Bank, said: “We believe that banking should keep pace with young people’s lifestyles and add real value to their daily experiences. This is why our partnership with Best Al-Yousef represents a new addition to the benefits ecosystem we provide to our SELECT cardholders, designed to give young people access to offers and rewards that align with their actual interests and help them maximize the value of their spending. We continue to expand our partner network to deliver a banking experience more closely connected to the needs and aspirations of the new generation.”

Wael Dib, General Manager of the Electronics Group at Best Al-Yousef, said: “We are proud of our partnership with Wiyah Bank, which reflects both parties’ commitment to delivering real value to young people in Kuwait. This initiative allows SELECT cardholders to enjoy an exceptional discount on a wide range of technological and electronic products that have become essential to their daily lives, whether for study, work, or entertainment. Through this collaboration, we look forward to providing a more valuable and distinctive shopping experience for our shared customers.”

This partnership reflects Wiyah Bank’s direction toward solidifying SELECT’s position as a comprehensive benefits platform for young people and university students in Kuwait, by offering exclusive deals with their preferred brands, making the banking experience an integral part of their daily lifestyle rather than merely a tool for money management.