Libas Invites Customers to Share Ideas on Stylish Driving
Libas company launches a global campaign to share elegance stories with its customers.
Translated by Qiyas from الراي — Original source
In line with its ongoing expansion of its new energy vehicle (NEV) portfolio across global markets, the Lixiang brand is entering a new phase of co-creation and deepening its study of customers’ experiences and insights.
Having established a strong global presence, Lixiang has now become an integral part of users’ daily lives, enriching their experiences and perspectives in shaping a new concept of elegance and how to express it. Real-world experiences are given new dimensions built on three core pillars: feline aesthetics, sleek technology, and spacious comfort, thereby broadening the expression and experience of elegance across diverse cultures and lifestyles.
As its relationship with users deepens, Lixiang has launched a campaign to seek “Global Partners for an Elegant Lifestyle,” alongside the storytelling initiative “#MyEleganceMoment,” to provide a platform for users worldwide to share their personal stories and build lasting connections with Lixiang through co-creation.
Lixiang views its “Global Partners for an Elegant Lifestyle” as more than just participants in product experiences and brand events. It regards them as storytellers, participants, and creators whose unique insights significantly enrich Lixiang’s understanding of the elegant lifestyle concept.
For the Lixiang brand, there is no single definition of elegance; it can take different forms across cultures, lifestyles, and everyday moments. From the bustling cities of Southeast Asia to urban neighborhoods in Europe, diverse cultures, lifestyles, and daily rhythms naturally contribute to varied expressions of elegance.
Co-creation between Lixiang and its users is already taking shape through real-world interactions across various markets. More than 100 users and their companions drove the fully electric Lixiang L6 EV from Bangkok to Pattaya during the “Elegance on the Road” rally organized by Lixiang in Thailand.
As part of its “#MyEleganceMoment” campaign, Lixiang invites car owners, media representatives, partners, and other participants from around the world to share their most elegant moments through photos, videos, or compelling stories.
