Gator Evolves from SUV Pioneer to Global Travel Lifestyle Brand

Long before the concept of “cars + travel” became a common term in the automotive sector, Jetour had already integrated travel scenarios into its product definitions, research and development, technological innovations, and user engagement strategies, positioning itself at the forefront of this industry trend.

Since its launch in 2018, Jetour has continued to adopt the “Travel+” strategy as the core of its identity, empowering more users to realize their dreams of exploring nature and distant destinations. Today, the brand has evolved from being a pioneer in China’s boxy SUV segment to a global leader in travel lifestyle. Jetour’s 2026 Global Technology Experience Day fully embodies this strategic achievement.

Amid growing homogeneity in the SUV market, Jetour has successfully built a distinctive identity centered on the “Travel+” concept, solidifying its position through its signature boxy design. This design seamlessly combines off-road driving capabilities, practical space, and long-trip comfort, delivering a comprehensive experience suitable for both daily urban commuting and journeys to faraway destinations.

A deep understanding of travel needs has driven Jetour’s growth. By September 2026, Jetour’s cumulative global sales reached 2.56 million vehicles. With its products available in more than 100 countries and regions, Jetour ranks first in boxy SUV sales in 13 countries.

Jetour has established a clear structure for its product portfolio through the T-Series and G-Series lines, while continuing to expand its global offerings to meet the needs of diverse markets. Guided by its global strategy “In Somewhere, For Somewhere, Be Somewhere,” Jetour continues to strengthen its presence in key markets and accelerate its expansion into high-standard markets such as Europe, Australia, and New Zealand.

Through core technologies including the fully automatic intelligent all-wheel-drive system (XWD), the intelligent multi-terrain driving architecture (GAIA), and the advanced hybrid technology (C-DM), Jetour enables its users to reach farther destinations and explore new horizons, under the slogan “Reach Farther.”

From discovering the beauty of nature to protecting it, Jetour continues to expand and enrich the meaning of “Travel+.” In Africa, it partnered with the Discovery platform and the Cheetah Conservation Fund (CCF) to launch the “Return of the Cheetah” initiative, aiming to contribute to the protection of endangered cheetahs.

Through events such as the Travel+ Carnival, the Global Fan Festival, the football club, the International Marathon, and the International Basketball Federation (FIBA), Jetour integrates its product experiences with local cultures, sports events, natural landscapes, and cultural landmarks, thereby strengthening emotional connections between the brand and its users worldwide.

Making off-road driving experiences, once exclusive to a niche audience, accessible to ordinary families represents the original vision behind Jetour’s “Travel+” concept.