Tasheel Sponsors World Elderly Day
Tasheel Company sponsored the World Elderly Day celebration by launching a national charter supporting their rights and digital empowerment.
Translated by Qiyas from الراي — Original source
In the presence of Dr. Amthal Al-Huwail, Minister of Social Affairs, Family, and Childhood, and in keeping with its annual tradition, Al-Tasheelat Commercial Services sponsored the celebration of World Elderly Day 2026, under the theme “Our Elders… Our Partners in the Digital Future.” The event was organized by the Elderly Care Department of the Social Care and Development Sector at Sheikhah Salwa Al-Sabah Hall in Salmiya.
The celebration witnessed the launch of the “Charter of Loyalty to the Elderly” by Minister Al-Huwail. This national and community framework unites institutions and individuals around principles that safeguard the rights of the elderly, preserve their status, and improve their quality of life. She noted that the Charter supports their independence and participation in social, cultural, and volunteer life, opens the door to digital empowerment, and keeps their expertise as a valuable asset for the nation. She also highlighted that more than 4,000 beneficiaries benefit from the mobile home care services provided by the Ministry.
Khaled Al-Ali, Deputy Chief Executive Officer of the company, said: “The elderly are the ones who deserve credit for what we enjoy today; they built, taught, and raised us. It is their right that they find their place in a rapidly changing world. We chose to support this occasion to affirm that giving does not stop at a certain age, and that the experience and wisdom of our elders are a true asset for any society looking toward the future.”
Al-Ali added: “We believe that technology should be a bridge that brings them closer to services and society, not a barrier that distances them from it. Therefore, at Al-Tasheelat, we ensure that our services are easy, clear, and comfortable for all customer segments, especially the elderly and retirees.”
On his part, Tharwat Adly, Director of Marketing, said: “Our participation in the celebration reflects our belief that partnership between the public and private sectors is the best way to translate national initiatives into tangible impacts on people’s lives. We are pleased to see the Ministry of Social Affairs launch the ‘Charter of Loyalty to the Elderly,’ as it is an important step that consolidates respect for them and strengthens their presence in society. We are keen to be a supporting partner for such initiatives.”
The event featured praise for the company’s active role in community partnership and social service, its rich record of charitable, cultural, and community initiatives, and its fundamental contribution to enhancing economic activity in Kuwait.
