Flowers launches its annual 'Pink October' campaign in Kuwait
Flowers donates 10% of sales from the Pink October campaign to the Al-Sadra Association in Kuwait
Translated by Qiyas from الراي — Original source
- Flowers donates 10% of its sales from the “Pink October” collection to the Al Sidra Association for Psychological Care of Cancer Patients
- The “Pink October” collection is available through the Flowers app and its website, with customers able to send gifts to their loved ones at Flowers’ nine outlets
- Selected products from the collection are also available this year through Flowers’ self-service vending machines in Kuwait
- Al Sidra Association’s campaign highlights the importance of psychological support during the treatment journey, alongside early detection of breast cancer
Flowers, the premier online destination for flowers and gifts in the Middle East and the United Kingdom, has launched its annual “Pink October” campaign in Kuwait in partnership with the Al Sidra Association for Psychological Care of Cancer Patients. The initiative aims to raise awareness about breast cancer and the importance of early detection, while emphasizing the role of psychological support for patients and their families.
The “Pink October” collection is available to Flowers’ customers across its nine outlets via the app and website. Customers can choose a flower bouquet or gift for their loved ones, attach a personal message, and send it locally or to another Flowers outlet, expressing love and care or reminding them of the importance of early detection.
This year, selected products from the “Pink October” collection are also available through Flowers’ self-service vending machines in Kuwait, expanding the campaign’s reach beyond digital channels and making it more accessible on the go.
Through this collaboration, the campaign underscores that caring for a patient’s well-being extends beyond medical examination and treatment to include psychological support at every step of their journey.
Through the “Pink October” campaign, Flowers seeks to raise awareness and encourage community support by standing alongside breast cancer patients, reminding everyone of the importance of early detection, encouraging women to prioritize their health, and supporting the mental well-being of patients and their families. The Flowers app is available for download on the App Store, Google Play, and AppGallery. For more information, please visit the Flowers website.
