Commercial Company Organizes Heart Health Awareness Campaign
Commercial Real Estate Company organized a heart health awareness campaign at its commercial complexes in collaboration with the Kuwait Heart Association, offering free check-ups and health guidance.
Translated by Qiyas from الراي — Original source
Coinciding with World Heart Day, and in line with its ongoing commitment to supporting health initiatives, enhancing community health and quality of life, and reinforcing the principles of corporate social responsibility and sustainability (ESG), Al-Tijariya Real Estate Company, in collaboration with the Kuwait Heart Association, organized a heart health awareness campaign across several of its commercial complexes, including Symphony Complex, Al-Tijariya Tower, Boulevard Complex, as well as the company’s headquarters.
The campaign featured free health screenings, including blood pressure, blood sugar, and cholesterol tests, alongside a medical team from the Association providing health guidance and answering participants’ questions, thereby raising awareness about the importance of monitoring health indicators, undergoing regular check-ups, and their role in prevention and early detection.
In this context, the Marketing and Communications team at Al-Tijariya emphasized its belief that health initiatives constitute a vital aspect of corporate social responsibility, and that their true impact lies in transforming awareness into practices that improve quality of life. Accordingly, the team was keen to collaborate with the Association to organize the campaign, aiming to expand its reach to a broader segment of society and provide opportunities for individuals to benefit from the offered health screenings and guidance.
The campaign serves as a continuation of Al-Tijariya’s sponsorship of the Association’s programs and activities, supporting its efforts to combat heart diseases and their underlying causes by promoting health literacy, encouraging preventive practices, and facilitating medical screenings for various segments of society.
This initiative is part of a series of community programs and campaigns undertaken by Al-Tijariya in the fields of health, education, and sustainability, reaffirming its steadfast commitment to corporate social responsibility and its role as an active partner in supporting initiatives that enhance community health, improve quality of life, and achieve a positive and sustainable impact in the State of Kuwait.
