Zain's beautiful world at 'Al-Shahid Adventures'

- Strategic partnership with TAS strengthens Zain’s brand presence and entertainment experiences

- Waleed Al-Khesheti: Our presence at Al-Shaheed Adventures adds a new dimension to the entertainment landscape

- Tariq Al-Omar: Consolidating business models capable of developing distinctive experiences locally and regionally

Zain Kuwait announced a strategic partnership with TAS Entertainment, becoming the title sponsor of the Karting Zone at the Al-Shaheed Adventures project – the brand-new entertainment destination hosted in Phase 3 of Al-Shaheed Park.

The partnership was announced during a press conference held at Zain’s headquarters in Shuwaikh, attended by Waleed Al-Khesheti, CEO of Relations and Corporate Affairs at Zain Kuwait, and from TAS Entertainment, Tariq Al-Omar, CEO, and Fatima Al-Saqabi, Chief Operating Officer.

The partnership reflects Zain’s ongoing commitment to supporting experiences that enrich Kuwait’s entertainment landscape and provide new opportunities for youth, families, and various segments of society, positioning the vibrant Zain brand at the heart of one of the latest destinations that combine entertainment, activity, and adventure.

Under the partnership, Zain becomes the title sponsor of the Karting Zone, one of the standout experiences at Al-Shaheed Adventures, which will open to the public starting in October next year, offering an exciting, adrenaline-fueled sporting experience throughout the year.

The zone features a distinctive multi-level track combining indoor and outdoor racing circuits, welcoming everyone from beginners and families to more experienced karting enthusiasts. Throughout the season, Zain will enhance the experience with a series of special events, interactive initiatives, and exclusive benefits, adding more excitement both on and off the track.

Additionally, Al-Shaheed Adventures will join the Zain Perks network, enabling Zain customers to enjoy exclusive benefits through Zain’s digital rewards platform. Customers will receive a 15% discount on all Al-Shaheed Adventures destinations, including the Karting Zone, Ice Skating, Snow Fun, and Indoor Skydiving. The discount can be applied whether booking online or directly when visiting the destinations.

This benefit adds a new entertainment dimension to the growing Zain Perks ecosystem, giving customers more opportunities to enjoy experiences that align with their lifestyles and interests, while simultaneously strengthening their engagement with Zain.

During the press conference, Al-Khesheti said: “This partnership embodies Zain’s goal of achieving ‘Always Connected, Better Life’ by supporting experiences that bring people together and strengthen meaningful connections within society. Our presence at Al-Shaheed Adventures will add a new dimension to Kuwait’s entertainment landscape, and this partnership will allow us to contribute to delivering an experience that resonates with the interests of youth, families, and various segments of Kuwaiti society from the heart of Al-Shaheed Park.”

He added: “Zain’s transformation journey no longer focuses solely on developing communication services; it extends to offering experiences that enrich our customers’ lives and are closer to their interests and needs. Through such community partnerships, we aim to turn this vision into tangible, interactive experiences that strengthen our connection with the community we serve and reflect Zain’s evolution as a technology brand that keeps pace with its customers’ lifestyles.”

Al-Kheshiti concluded by saying, “We look forward to launching this partnership and welcoming visitors to the ‘Zain for Karting’ area at ‘Al-Shaheed Adventures,’ and we hope it will provide them with a distinctive, thrilling experience that brings families and friends together, creating beautiful moments and unforgettable memories with their loved ones.”

For his part, Al-Omar said, “‘Al-Shaheed Adventures’ represents a new chapter in Kuwait’s entertainment sector, offering ultra-high-quality experiences with high standards in management and operations, and serving as a destination capable of attracting a broad segment of visitors. We are delighted to welcome ‘Zain’ as a strategic partner and title sponsor of the karting area, in a partnership that unites two entities sharing the same ambition to deliver distinctive, unforgettable experiences.”

He added that “Al-Shaheed Adventures” is part of a broader vision to elevate the concept of entertainment projects in Kuwait and to consolidate professional business models capable of developing and managing premium experiences at both the local and regional levels.

The “Al-Shaheed Adventures” project, located within the new expansion of Phase Three of Al-Shaheed Park, is a comprehensive entertainment destination that brings together a diverse range of entertainment and adventure experiences under one roof, designed to suit various interests and age groups. These include karting, ice skating, the “Snow Fun” area, and an indoor skydiving experience. It has been designed to provide a modern, family-centric entertainment environment focused on crafting distinctive experiences and memorable moments.

The karting area lies at the heart of the partnership with “Zain,” featuring a multi-level track that combines indoor and outdoor racing circuits. The air-conditioned indoor area overlooks the ice-skating rink before the track extends outdoors, allowing visitors to enjoy the experience year-round.