Al-Mulla Motors Strengthens Its Leadership in the Automotive Sector

Al Masa Motors, a key division of the Al Masa Group that includes a portfolio of global automotive brands, participated in the Kuwait Auto Show 2026, held at the Kuwait International Fair from September 21 to 26, 2026.

The participation underscored Al Masa Motors’ established position and its solid role in Kuwait’s growing automotive sector, reflecting its commitment to providing Kuwaiti customers with the latest innovations, excellence, and advanced mobility solutions from the global automotive industry.

Under one umbrella, Al Masa Motors brought together four leading automotive companies: Al Masa Automobiles, the sole authorized distributor of Mercedes-Benz vehicles in Kuwait; Al Masa Motors, the sole authorized distributor of Mitsubishi Motors in Kuwait; Al Masa Auto, the authorized distributor of the SOUEAST brand in Kuwait; and Al Masa and Behbahi Motors, the sole authorized distributor of the Jeep brand in Kuwait. Through a unified platform, these four companies showcased their latest models and innovative mobility solutions, allowing visitors to explore the advanced products and solutions offered by the brands, while engaging directly with their team of specialists who introduced visitors to the vehicles’ features, specifications, and key technologies.

In celebration of Jeep’s 85-year legacy of heritage, expertise, innovation, and evolution, the brand made a prominent presence at the show, launching the new Grand Cherokee and Grand Wagoneer models, which formed the centerpiece of Jeep’s participation. These two models embody a seamless blend of sophisticated design, luxurious craftsmanship, advanced technologies, and Jeep’s renowned capabilities, reinforcing their position within the luxury SUV segment.

Jeep further enhanced its participation by displaying special editions of the iconic Wrangler, including the Moab 392 and WhiteCap models, offering visitors a distinctive expression of the brand’s storied heritage and its enduring spirit of adventure.

The participation also featured the RAM brand, highlighting the return of the V8 engine to the RAM 1500 lineup, alongside the RAM 1500 Rebel and RHO models. Meanwhile, the Dodge Durango offered a combination of V8 performance, sporty design, and practicality, thanks to its three-row seating configuration.

SOUEAST strengthened its presence in the Kuwaiti market by unveiling the new gasoline-powered S08, which took center stage alongside the plug-in hybrid S08DM. The new S08 expands the model family with a seven-passenger SUV designed to meet the needs of modern families, combining distinctive exterior styling, a spacious and contemporary cabin, advanced technologies, high comfort levels, and a sophisticated suite of safety features. This model reflects SOUEAST’s ongoing commitment to providing practical, advanced, and versatile mobility solutions that cater to customer needs in the Kuwaiti market.

Mitsubishi Motors presented a comprehensive lineup including the XFORCE, Destinator, Outlander, Xpander, and Eclipse Cross, highlighting the brand’s diverse portfolio and its ability to meet various customer needs through vehicles that combine practicality, flexibility, distinctive design, and advanced technologies.

Mercedes-Benz also showcased a curated selection of its latest AMG vehicles, embodying the brand’s steadfast commitment to luxury, innovation, sophisticated design, and engineering excellence. Leading the displayed lineup was the Mercedes-AMG GT Black Series, representing the pinnacle of performance within the AMG range, alongside the newest releases and standout models from Mercedes-Benz’s premium portfolio, including: the Mercedes-AMG GT Black Series, Mercedes-AMG G 63, Mercedes-AMG CLE 53 4MATIC+, Mercedes-AMG GLE 53 4MATIC+ Coupé, Mercedes-Benz CLA 200, E 200 Sedan, GLC 200 4MATIC Coupé, and GLC 200 4MATIC.

Mercedes-Benz’s presence at the exhibition gave visitors the opportunity to experience up close the distinctive character of its vehicles and explore the latest technologies and features through which the brand continues to uphold its standards in the luxury automotive world.

By participating with four companies and a diverse portfolio of global brands, the group highlighted the breadth and diversity of its operations in the automotive sector, reaffirming its commitment to innovation and excellence in customer service, and to building long-term sustainable value.