Salah's commercial impact on Trabzonspor
Mohamed Salah's transfer to Trabzonspor increased sales by 152%.
Translated by Qiyas from الراي — Original source
The transfer of Egyptian star Mohamed Salah to Turkish club Trabzonspor has had a notable commercial impact, as the club recorded a significant surge in shirt sales since his arrival during the summer transfer window from English club Liverpool.
According to the newspaper Today’s Zaman, citing information obtained by the Anadolu Agency from club officials, Trabzonspor sold more than 116,000 shirts in less than two months into the season, compared to approximately 46,000 shirts during the same period last year, representing a 152 percent increase.
Sales reached approximately 520 million Turkish lira, or about $10.6 million, with these figures encompassing revenues, manufacturing and distribution costs, and other expenses related to product sales.
Trabzonspor sold around 200,000 shirts throughout last season, putting the club on track to surpass that figure in the current season if current demand levels continue.
Salah’s contract with Trabzonspor includes a separate image rights agreement, granting him 20 percent of the revenue generated from products bearing his name and sold through the club’s retail company.
Based on this, Salah’s share of shirt sales could reach approximately $2 million, assuming all 116,000 shirts sold carry his name.
His contract with the club guarantees him €17 million annually, split into a €10 million annual salary and a €7 million annual bonus, along with additional performance-related incentives whose values have not been disclosed by the club. The agreement also stipulates that his agent receives 5 percent of his total earnings.
