Al-Mulla and Bahbahani showcases the latest car models at the auto show
- Jeep Celebrates 85 Years of Heritage, Capability, Innovation, and Evolution
- RAM 1500 RHO to Meet the Aspirations of Power and Adventure Enthusiasts
- George Musa: We Offer Diverse Options Combining Performance, Technology, and Design
- Yousef Bouhadioui: We Introduce the Latest Jeep, Dodge, and Ram Models to the Kuwaiti Market
- Issa Abdullah: Presenting Each Brand in a Way That Reflects Its Personality, with a Focus on New Models
Mala and Behbhangi Automotive Company, the official distributor of Jeep, Dodge, Ram, Chrysler, Fiat, Abarth, and Alfa Romeo in Kuwait, participated in the auto show held at the International Exhibition Grounds in Mishref, showcasing the latest models from its brands to exhibition visitors.
Jeep is celebrating 85 years of heritage, capability, innovation, and evolution, reaffirming its identity as a brand that played a pivotal role in establishing the concepts of 4x4 and SUV. The participation also highlights the launch of the new Grand Cherokee and Grand Wagoneer models, which offer luxury, craftsmanship, and advanced technology, alongside special editions of the Wrangler, including the Moab 392 and WhiteCap, inspired by Jeep’s history and culture.
Ram’s participation also features the announcement of the return of the V8 engine to the RAM 1500, along with the display of the RAM 1500 Rebel and the return of the RAM 1500 RHO to the Kuwaiti market, catering to the aspirations of power and adventure enthusiasts. The Dodge Durango is also featured, combining V8 performance, sporty design, and three-row practicality.
George Musa, General Manager of Mala and Behbhangi Automotive, said: “We are pleased to participate in this year’s auto show, which represents an important opportunity to connect with our customers and showcase a range of our brands’ latest models. We always strive to offer diverse options that combine performance, technology, and design, aligning with the aspirations of customers in the Kuwaiti market.”
Yousef Bouhadioui, Regional Director of Stellantis Middle East brands, stated: “The Kuwaiti market is a key market for Stellantis brands. Through our participation in the auto show, we aim to present the latest offerings from Jeep, Dodge, and Ram. The return of the V8 engine to Ram, along with the latest Jeep models and the return of the Ram 1500 RHO to Kuwait, are among the highlights of our offerings this year, reflecting the evolution and diversity of our brands’ products.”
For his part, Issa Abdullah, Head of Marketing at Mala and Behbhangi, said: “Through our participation in the show, we ensured that each brand was presented in a way that reflects its personality, with a focus on new models and providing customers with the opportunity to get up close with them. The show also represents an important opportunity for us to engage directly with the public and understand their interests, which helps us develop our marketing activities in line with the Kuwaiti market.”
Through its participation, Mala and Behbhangi continues to present the latest Jeep, Dodge, and Ram models, combining power, capability, performance, luxury, and technology. This participation reflects the evolution of these brands and their continued commitment to meeting customer aspirations in the Kuwaiti market.
