Kuwait Commercial Bank launches Mastercard's "One Card... More Rewards" TV commercial
Kuwait Commercial Bank has launched a new television commercial as part of its Mastercard card campaign, “One Card... More Rewards,” highlighting the campaign’s exclusive benefits through a unique TV production featuring a cast of characters.
The commercial has generated significant engagement since its launch, showcasing the campaign’s two main rewards in an exclusive style designed to attract audiences, while emphasizing the benefits customers can enjoy when using eligible “Commercial Mastercard” credit cards. The TV production aims to reach a wider audience through its simplified message, creative concept, and well-known television talent.
Bader Al-Bukhamseen, Assistant General Manager of Marketing – Retail Banking Division, stated: “The launch of the new TV commercial for the Mastercard card campaign, ‘One Card... More Rewards,’ reflects the bank’s commitment to enhancing its communication methods with customers and presenting its marketing campaigns in an innovative and eye-catching manner. In this production, we focused on delivering a concept that blends entertainment with a clear marketing message, while featuring a group of well-known personalities. This adds a distinctive touch to the commercial and helps strengthen its presence and audience engagement.”
The launch of the TV commercial reflects the latest developments in the bank’s integrated marketing campaigns. The commercial adds further engagement following the bank’s successful launch event for the campaign at The Avenues Mall, which attracted a large turnout from the public. The commercial reminds customers of the campaign’s specific benefits and the opportunity to take advantage of them before the campaign concludes on November 7, 2026.
Through the “One Card... More Rewards” campaign, available to holders of World, Platinum, and Titanium tier Mastercard credit cards, customers can enjoy a 6% cashback on monthly spending of KWD 200 or more on airline tickets, hotel bookings, and car rentals, with a monthly cap of KWD 600 and a total cap of KWD 1,800 over the duration of the campaign. The campaign also allows customers to accumulate points to increase their chances of winning the exclusive “Priceless” experience to attend UEFA Champions League matches, presented by Mastercard, the official sponsor of the UEFA Champions League. Cashback is calculated and automatically credited at the end of each month, with no prior registration required.
The second part of the campaign offers customers the chance to compete for one of five exclusive packages for the “Exclusive Priceless Experience” to attend UEFA Champions League matches. The package, presented by Mastercard, the official sponsor of the UEFA Champions League, is awarded to the winner and one guest, and includes match tickets, business-class travel, a three-night hotel stay, transportation, city tours, and related arrangements.
Participation requires mandatory registration via the dedicated platform on the bank’s website. Customers earn one point for every transaction of KWD 10 or more. Points can be accumulated until the end of the campaign period, with the top five customers by points winning the five exclusive packages. In the event of a tie in points, total qualifying spend will serve as the tiebreaker, where applicable.
Through the new television advertisement, Commercial Bank continues to employ creative and engaging approaches to connect with its customers, blending entertainment with clear product messaging while highlighting the benefits available through its credit card portfolio. The involvement of prominent figures helps expand the campaign’s reach and supports the bank’s objective of presenting its offers in a contemporary manner to appeal to diverse customer segments.
With the campaign running until November 7, 2026, the bank encourages eligible Mastercard holders to make the most of the remaining campaign period, whether by taking advantage of cashback on travel-related expenses or by completing additional qualifying transactions that put them in the running to win a UEFA Champions League experience, presented by Mastercard, the official sponsor of the UEFA Champions League.
