Director of the "Joint Program": We leverage the popularity of digital programs to reinforce Gulf identity
Sheikh Mubarak Fahad Al-Jaber Al-Sabah, Director General of the Joint Program Production Organization of the Cooperation Council for the Arab Gulf States (GCC), affirmed that the organization strives to ensure that GCC joint efforts are close to the youth and present in the content they watch and engage with. It leverages the popularity of digital programs to reinforce Gulf identity and highlight the achievements of GCC member states and their shared bonds in an entertaining and innovative manner.
In a statement to the Kuwait News Agency (KUNA) on Wednesday, Sheikh Mubarak Al-Sabah said that the organization collaborated with the program "Challenge of the Thirty" to produce seven special Gulf episodes coinciding with the Gulf Arab Cup tournament. This initiative aligns with the organization’s approach of utilizing widely popular programs to reach Gulf youth with content that combines entertainment and knowledge while strengthening Gulf identity.
He noted that the episodes will feature sports and cultural questions, alongside questions addressing the trajectory and achievements of GCC joint efforts across various fields. The aim is to introduce new generations to the bonds, identity, and shared interests uniting GCC member states, presenting these themes in a youthful and competitive style suited to the nature of the program and its audience.
He added that the collaboration with "Challenge of the Thirty" is based on the program’s popularity and extensive digital presence among the youth segment. He pointed out that the program’s viewership has reached millions across GCC countries, reflecting its wide reach and ability to connect with the Gulf audience.
He clarified that the seven episodes will be broadcast via digital platforms and YouTube, emphasizing that the organization seeks to reach youth on the platforms where they are active, conveying the concepts of GCC joint efforts and Gulf identity through modern and engaging content.
