Director of 'Al-Barnamej Al-Mushtrak': Arab media faces responsibility to reach new generations
The director of Al-Barnamej Al-Mushtrak emphasized the responsibility of Arab media to reach new generations and develop content tools.
Translated by Qiyas from الراي — Original source
Speaking on the occasion of his participation in the 26th edition of the Arab Radio and Television Festival in Tunisia, Al-Jaber stated that the institution is keen to take part in Arab media gatherings and strengthen its presence there, as they provide a platform for exchanging expertise and insights, exploring the future of the content industry, and enhancing Arab media cooperation.
He added, “We live today in an open and rapidly evolving world, where platforms are multiplying and audience behaviors are constantly changing. This makes reaching the Arab audience with Arabic content a responsibility that requires a deeper understanding of new generations, as well as continuous development of content production tools and delivery methods.”
He emphasized that keeping pace with development does not mean abandoning authenticity, but rather leveraging modern technologies and new storytelling techniques to deliver engaging and compelling Arabic content that reflects our culture, values, and identity, while also being competitive, widely accessible, and influential.
He noted that the Arab Radio and Television Festival, organized by the Arab States Broadcasting Union under the theme “The Pulse of the Image and the Echo of the Future,” serves as an important platform bringing together Arab media and content creators to discuss the transformations shaping the industry and to anticipate its future. He stressed the importance of integrating Arab efforts to produce content capable of addressing the future while preserving its authenticity and identity.
