Local and international services and products at the 'Mother and Child' exhibition at The Arena
Fawz Expo is preparing to launch the second edition of the "Expo Kids & Baby Mama" exhibition, scheduled from September 24 to 26, 2026, at Arena Kuwait – 360 Kuwait. Open daily from 10:00 AM to 10:00 PM, the event offers a comprehensive experience that brings together brands, experts, products, services, and experiences relevant to mothers, children, and families under one roof.
This year’s exhibition is supported by a group of sponsors, led by National Bank of Kuwait and Asnan Tower as the principal sponsors, and Al-Rai Media Group as the media sponsor. Additional sponsors include Twins and Siblings and Royal Life Hospital, reflecting the diverse support for the exhibition and the sponsors’ interest in initiatives and experiences that cater to families, mothers, and children in Kuwait.
National Bank of Kuwait’s participation this year comes in its capacity as the strategic partner of the "Bida" platform for early childhood development, the first national platform of its kind in Kuwait. Bida focuses on early childhood development and supports parents in their children’s growth journey from birth up to the age of five.
Engineer Farah Al-Humaidi, Founder and CEO of Fawz Expo, stated: "Following the success of the first edition, it was natural for us to develop the exhibition to more comprehensively meet the needs of families. Motherhood is a journey that does not begin at birth nor end with the weaning stage. Therefore, this year, the concept of the exhibition has expanded from 'Baby + Mama' to 'Mama Baby & Kids,' covering the needs of mothers and children from the pre-pregnancy and pregnancy stages, through newborns and the first years, up to children aged 12."
She added: "In this edition, we have ensured that the exhibition brings together a genuine diversity of local and international brands, as well as the products and services families need at various stages. We have also attracted brands and products participating in a specialized exhibition in Kuwait for the first time, alongside new launches from well-known brands."
Al-Humaidi continued: "At the same time, we wanted the visitor experience to go beyond mere shopping. Therefore, educational content forms an essential part of the exhibition through a program of lectures and workshops featuring specialists and experts in the fields of motherhood, childhood, health, nutrition, education, and family. Our goal is for every family to leave the exhibition with something new: a product they discovered, useful information they gained, or a wonderful experience they shared with their children."
The program includes a main stage hosting lectures, dialogues, and awareness sessions, alongside a workshop area offering more interactive and practical sessions. Advance registration for sessions and workshops is available through the exhibition’s official platforms.
The exhibition also offers a tailored experience for all family members, featuring children’s zones and activities, interactive experiences, and various services that allow mothers and families to spend a day combining shopping, learning, entertainment, and discovering the latest trends in the world of motherhood and childhood.
The second edition reaffirms the exhibition’s vision of building a specialized annual platform that connects mothers and families with brands, experts, and service providers. It provides the public with the opportunity to discover, experience, and compare products and services in one place, while offering brands a direct platform to engage with a targeted consumer segment in Kuwait.
The exhibition comes at a time when the mother and baby products sector is experiencing sustained growth in Kuwait and the region, driven by increasing family interest in product quality, health and nutrition, innovative solutions, and organic and specialized products. According to data from International Euromonitor, the market for specialized infant and baby products in Kuwait recorded 5% growth in 2025, while other sectoral data indicate that imports of baby products into Kuwait posted a compound annual growth rate (CAGR) of 8.83% between 2020 and 2024.
At the Gulf level, the market for infant food and infant formula reached approximately $1.4 billion in 2025, with projections to reach around $2.1 billion by 2034, reflecting expanding demand for products and services related to motherhood and childhood in the region.
