ROX Showcases the «ROX ADAMAS» and «ROX 01» Models at the «Auto Show»
Rox is showcasing its latest models at the Auto Show, featuring the ROX ADAMAS and ROX 01 through its exclusive distributor in Kuwait, Automax Cars.
Rox’s participation will take place at the International Exhibition Grounds in Mishref, Hall 5, from September 21 to 26, 2026, daily from 10:00 AM to 10:00 PM, offering visitors the opportunity to get up close with two models that combine advanced technology, luxury, comfort, and capabilities tailored for travel and diverse uses.
The ROX 01 represents an advanced direction in the extended-range electric vehicle segment, delivering up to 470 horsepower and 740 Nm of torque, with a driving range exceeding 1,115 km.
The ROX 01 supports travel and diverse commuting thanks to a range of practical features and capabilities, including the ability to wade through water up to 70 cm deep, along with comfort elements and technologies that enhance the experience for drivers and passengers. Meanwhile, the ROX ADAMAS offers an experience that blends performance, comfort, and advanced features, with a driving range of up to 1,226 km and acceleration from 0 to 100 km/h in just 5.5 seconds.
Its equipment also includes a built-in cooler, a 14-speaker audio system, and seats with heating, ventilation, and massage options depending on the trim level, providing a high level of comfort for both driver and passengers.
Rox’s participation in the Auto Show comes as the brand continues to expand its global presence, currently operating in more than 60 markets worldwide, with cumulative global sales surpassing 40,000 vehicles. Rox continues to develop its capabilities in manufacturing, modern technologies, artificial intelligence, and design, as part of its strategy to strengthen its operational ecosystem, enhance its products, and support its expansion into various markets.
Through its participation in the Auto Show, Rox gives visitors the opportunity to explore its models, learn about their specifications and available features in the Kuwaiti market, and connect with the Automax Cars team to obtain information about the two models and driving experience options.
Rox and Automax Cars invite exhibition visitors and car enthusiasts to visit the brand’s booth in Hall 5 during the event, to get up close with the ROX ADAMAS and ROX 01 and discover the technologies and features they offer.
For more information or to schedule a driving test appointment, contact Automax Cars via the hotline at 5555-184 or visit the Rox showroom in Shuwaikh.
