“Waiyi” Supports Kuwaiti Youth on Their Educational Journey

Under the patronage and presence of Dr. Hassan Al-Fajam, Director General of the Public Authority for Applied Education and Training (PAAET), and Mohammed Al-Othman, Chief Executive Officer of Personal and Digital Banking at National Bank of Kuwait (NBK), Wio Bank, Kuwait’s first digital bank, participated as the strategic sponsor of the Freshmen Enlightenment Forum organized by PAAET on September 8 and 9 at the exhibition grounds in the Mishref area.

Wio Bank’s participation aligns with its ongoing commitment to supporting and empowering Kuwaiti youth at various stages of their educational journey, by providing them with innovative digital banking solutions and financial tools that help them manage their finances with ease and independence from the start of their university life.

During the forum, the Wio team showcased the bank’s integrated digital banking experience, which enables students to open their bank accounts in just a few minutes via the app without needing to visit any branch, in line with the fast-paced digital lifestyle embraced by the new generation.

The bank also highlighted the SELECT digital prepaid card, designed for student reward customers, which offers a range of exclusive benefits tailored to meet the daily needs of young people, including cashback offers of up to 30 percent and discounts of up to 50 percent at a wide array of popular brands, restaurants, cafes, and entertainment destinations favored by youth.

Over the course of the two-day forum, students also discovered the smart tools provided by the Wio app to help them manage their budgets, track their expenses, and enhance their financial habits with greater awareness and efficiency.

This year, Wio was keen to offer a different interactive experience at the forum through activities that blend art with youth lifestyle, reflecting the bank’s identity and its close connection to the interests of the younger generation. The bank’s booth featured interactive activities and experiences designed to engage and inspire students, focusing on building a closer relationship with the new university generation in a vibrant, energetic, and creative atmosphere.

On this occasion, Aliya Al-Sanea, Vice President of Marketing at Wio, said: “We are proud of our strategic participation in the PAAET students’ enlightenment forum, which represents an important platform for connecting with students at the beginning of their academic journey.

At Wio Bank, we believe that financial empowerment begins in the early years of university life. Therefore, we strive to provide a simple and innovative digital banking experience that suits the lifestyle of young people and keeps pace with their aspirations. This year, we also aimed to deliver an interactive experience that reflects Wio’s spirit by blending art, culture, and modern lifestyle, creating a space for genuine engagement with students and making their experience with us more relatable and inspiring.”

Wio emphasized that its strategic sponsorship of the event is part of its vision to support and financially empower the next generation of Kuwaiti youth by providing advanced digital solutions and innovative experiences that help them start their university journey with confidence and independence, and build a more prosperous financial future.