"Wayyi" partners with "Ooredoo" to redefine the digital experience for youth
Wio Bank, Kuwait’s first digital bank, announced its strategic partnership with Ooredoo Kuwait, one of the country’s leading telecommunications and technology companies.
The partnership represents one of the largest collaborations between the digital financial services and telecommunications sectors in Kuwait. It was formalized during an official signing ceremony attended by senior executives from both institutions, alongside prominent figures, media personalities, content creators, and bank clients.
The collaboration aims to deliver a comprehensive digital experience for Kuwaiti youth through a suite of exclusive benefits and offers that integrate digital banking with telecommunications services, catering to the aspirations of the new generation and aligning with their rapidly evolving digital lifestyle.
Under the terms of the partnership, Wio customers, particularly university students, will gain access to exclusive bank offers on various Ooredoo “Shababi” packages. They will also have access to an integrated digital store within the Wio app, offering the latest smart devices, including smartphones, tablets, and other tech products. Additionally, student reward customers will receive cashback from Wio Bank of up to 30% on Ooredoo payments when using the SELECT card. To mark the launch of this partnership, the cashback rate from Wio Bank will be doubled exclusively for one week.
Wio customers will also receive priority booking and pre-order access to the latest device releases, including the upcoming iPhone expected to launch this month.
The partnership reflects both parties’ shared vision of delivering innovative solutions that elevate the customer experience and provide tangible value beyond traditional offers, by integrating daily digital services into a single, more convenient, and flexible ecosystem.
Commenting on the occasion, Wio Bank CEO Amal Al-Duwaisan said: “Our partnership with Ooredoo represents a significant milestone in our journey toward delivering a more distinguished digital banking experience, and reaffirms our ongoing commitment to providing added value and exclusive benefits to our customers. Through this collaboration, we are expanding the ecosystem of digital services we offer to meet our customers’ daily needs and enhance their experience. We look forward to launching more initiatives and innovative solutions that support our vision and solidify Wio Bank’s position as a leading digital banking destination for youth in Kuwait.”
For her part, Noura Al-Mashaan, Executive Director of Strategy and Corporate Affairs at Ooredoo Kuwait, stated: “Our strategic partnership with the bank marks an important stage in Ooredoo’s journey toward building a comprehensive network of high-quality partnerships that transcend traditional sector boundaries and open new horizons for innovation and value creation. This partnership holds particular significance as it brings together two vital sectors that directly impact individuals’ daily lives and lifestyles: telecommunications and banking. It stems from a shared vision to elevate services provided to youth and students by combining Ooredoo’s expertise in telecommunications and digital services with Wio’s leadership in digital banking. This synergy opens broader avenues for innovation and the development of a more integrated and seamless digital experience, delivering real value that aligns with the aspirations and evolving needs of the new generation.”
The partnership embodies a joint commitment to building more integrated digital experiences by leveraging the capabilities of the telecommunications and banking sectors to provide more advanced and seamless solutions for Kuwaiti youth, supporting their aspirations and keeping pace with their changing daily needs.
The coming phase is expected to see the development of additional joint initiatives and services between “Vi” and “Ooredoo,” enhancing customer experience and expanding areas of innovation and integration between the two sectors.
