Avnews Launches "Back to School" Events
- A diverse range of brands consolidates school needs in one place
- The event design is inspired by the journey of exploration and learning under the theme “Discover... Learn... Launch”
Coinciding with the end of the summer holiday and preparations for the start of the new academic year, The Avenues launched the “Back to School” event to meet visitors’ needs for shopping for study supplies and school tools, alongside offering a range of interactive and entertaining activities for children in an atmosphere inspired by the world of learning and exploration. The event began on Wednesday and will continue until September 5.
This year, the event draws inspiration from the simplicity of the art of paper folding, origami, and the spirit of adventure and discovery. Paper transforms into symbols representing the learning journey: paper airplanes symbolize ambition, paper boats represent discovery, while maps and compasses reflect the quest for knowledge, all under the theme “Discover... Learn... Launch,” which embodies the journey of exploration, learning, and growth.
The Avenues’ Back to School exhibition aims to bring together various school supplies and products in one location, ranging from clothing, shoes, bags, and children’s products to diverse stationery and accessories, thereby facilitating visitors’ shopping journey as they prepare for the start of the school year.
Twenty stores located in The Avenues are participating in the exhibition, including: Afaq Bookstore, H&M, Next, Mothercare, Sketchers, Decathlon, KitKat, Crocs, LC Waikiki, R&B, Bath & Body Works, Sprightly Felicity, Baby Time, KDD, Mifak, Tavola, Lulu Tea House, Al Sarhan, Aco, and The Athletes Foot.
In addition to the shopping experience, the event offers a diverse program of activities, workshops, and entertainment shows for children, in collaboration with KidZania and Bot Up, adding more fun and interaction to families’ experience during their visit.
Bot Up participates through a series of creative workshops for children, including Squishy, Lego, and arts activities, alongside scientific and entertainment shows held during weekends.
The exhibition has received strong visitor turnout, with attendees praising the event for consolidating various school needs in one place and making the shopping and preparation journey for the school year more enjoyable and convenient.
The “Back to School” event aligns with The Avenues’ commitment to offering seasonal events that cater to visitors’ interests and needs, enhancing their experience by combining shopping with interactive activities, while supporting the brands and stores located in The Avenues and providing them with the opportunity to engage with visitors and showcase their products during the back-to-school season.
