Entertainment and educational activities by "Al-Khalij" for students
Gulf Bank has launched its “Back to School and University” campaign for the new academic year, combining student activities, financial literacy initiatives, and support for children from low-income families, as students return to in-person learning after a prolonged period of remote education due to geopolitical developments.
The campaign features a series of recreational and artistic events, including workshops for coloring and decorating school supplies, as well as competitions and valuable prizes via social media platforms, aimed at facilitating students’ integration and motivating them at the start of the academic year.
The initiative kicked off in collaboration with Fun Tiki Center at 360 Mall, where the bank organized an event for children that included workshops on decorating school supplies, coloring paintings, and cutting and pasting, along with science demonstrations, featuring the participation of “neo,” the bank’s children’s account mascot.
As part of its ongoing strategic partnership with the Kuwait Achievers Association (Amanah), the bank plans to organize field visits to several schools to introduce students to the importance of saving and to enhance financial literacy and awareness. This is complemented by various programs offered by the association and supported by the bank, which include training and entrepreneurial initiatives designed to prepare students for the job market and strengthen their leadership skills.
The bank will also participate in several university fairs and exhibitions dedicated to welcoming new students, where it will showcase its banking services and products specifically designed for young people, such as the “red” account and the “red plus” card.
As part of its continuous efforts to support the national “Be Aware” campaign, the Gulf Bank team will deliver financial awareness lectures targeting students, encouraging them to save and educating them about the risks of financial fraud, thereby fostering a culture of financial awareness from an early age.
Additionally, the bank is collaborating with the Red Crescent Society and the “Basita” initiative to distribute school bags and contribute to covering school expenses for children from low-income families, reflecting its commitment to supporting the most vulnerable segments of society. Furthermore, the bank will produce a number of awareness videos aimed at psychologically preparing children for their return to school, ensuring a healthy and balanced start to the academic year.
The campaign is part of a series of community initiatives implemented by the bank throughout the year, including support for education, promotion of sustainability, and participation in social activities that serve various segments of society.
Gulf Bank places great emphasis on empowering youth through its training programs and entrepreneurial initiatives carried out in partnership with its strategic partners. These efforts were recognized when the bank received the “Best Product for Generation Z” award at the Finance Retail Banking Awards and Asian Banking 2026, in appreciation of its banking services tailored for young people.
