“Burqan” and “Civil Defense” Launch “Safe Summer” Campaign
Burkan Bank, in collaboration with the General Fireforce, launched the “Safe Summer with Fireforce” campaign at Al Khiran Complex, aiming to raise awareness among beachgoers and visitors about safety and preventive measures during the summer season, and to ensure adherence to guidelines that help reduce accidents and protect lives and property. This initiative aligns with the bank’s commitment to its corporate social responsibility and sustainability strategy, as well as its dedication to supporting national initiatives that enhance community safety.
The initiative extends the strategic partnership between Burkan Bank and the General Fireforce, reflecting the complementary efforts of the private and public sectors in implementing community programs that support the objectives of Kuwait Vision 2035 and contribute to building a safer and more sustainable society.
Speaking on the occasion, Hessa Al-Najjada, Senior Manager – Media Relations and Corporate Social Responsibility at Burkan Bank, stated: “This campaign builds on the long-standing partnership between the bank and the General Fireforce, which has yielded numerous national initiatives aimed at raising awareness and enhancing community safety. This collaboration reflects our belief in the importance of integrating the roles of state institutions and the private sector to deliver high-quality initiatives that create tangible and sustainable impact, within the framework of our social responsibility and our commitment to best practices in Environmental, Social, and Governance (ESG).”
Al-Najjada also expressed her gratitude to the complex’s management for their cooperation and sponsorship of the initiative, which helped deliver public safety awareness alongside financial literacy as part of the “Let’s Be Aware” campaign to the largest possible number of complex visitors and beachgoers.
For his part, Brigadier General Mohammed Al-Gharib, Director of Public Relations and Media at the General Fireforce, said: “The campaign is part of the Force’s efforts to promote a culture of prevention during the summer season, which sees an increase in marine activities and visits to coastal facilities.”
He added: “Believing that adherence to safety procedures constitutes the first line of defense in reducing accidents, we are proud of our partnership with Burkan Bank. This collaboration serves as a model of coordination among various entities to reach the widest possible segment of society with awareness messages.”
The campaign witnessed widespread engagement from complex visitors of all ages, as well as beachgoers. Teams from the bank and the General Fireforce provided practical guidance on marine safety procedures, the importance of complying with safety requirements, and appropriate conduct in emergency situations. Specialists from the Fireforce also demonstrated the contents of safety kits and how to use them, including fire extinguishers, first aid kits, life jackets, and fire blankets, thereby enhancing beachgoers’ readiness and ability to handle emergencies.
The campaign also included the distribution of awareness brochures as part of the “Let’s Be Aware” initiative.
This initiative continues Burkan Bank’s approach of launching seasonal awareness programs, following up on its winter season campaign launched under the slogan “You Are Our Shield... Your Safety Is Our Priority,” reaffirming the bank’s constant commitment to delivering effective initiatives that raise awareness, support national partnerships, enhance community preparedness to deal with risks, and contribute to creating a sustainable impact.
