stc: Youth Empowered to Innovate a New Product for «Youth»
Kuwait’s leading telecommunications company, stc, has concluded its summer youth training program, following an intensive month-long journey that provided participants with hands-on exposure to the corporate work environment, direct experience from specialists across various fields, and the opportunity to apply their learning through a series of practical activities and challenges.
The program was designed to offer an experience that goes beyond traditional training. Young participants engaged in lectures, workshops, and specialized sessions covering marketing, public relations, corporate communications, content creation, and customer experience, thereby broadening their knowledge and enhancing their practical skills.
The program also included a series of field visits and tours in collaboration with stc’s partners, including Atayef Al-Marsoud and Al-Jarida newspaper, aiming to introduce participants to diverse work environments and experiences. Additionally, young participants took part in interactive workshops led by several experts, including Esraa Abdulrahim, a coffee specialist, and Abdulrahman Al-Salman, who shared his expertise in social media and content creation.
In the program’s main challenge, participants worked in teams to innovate and develop a new product concept targeted at stc’s “Youth” segment, based on a deep understanding of young people’s needs and interests. Each team presented its final concept to a specialized jury, with projects evaluated based on the strength of the idea, its suitability for the target audience, marketing strategy, and the quality of execution and presentation.
At the conclusion of the program, stc honored the team with the best idea. The company will now consider developing the winning concept and transforming it into a tangible, executable product within its “Youth” offerings, reflecting its commitment to engaging young people, listening to their ideas and aspirations, and incorporating them into the development of products and services tailored to them.
All participating young people were also recognized for their commitment and active engagement throughout the program, which provided them with an opportunity to combine theoretical knowledge with practical experience and develop their skills in preparation for the next stage of their professional careers.
In a statement, stc emphasized that the summer youth training program aligns with its ongoing commitment to investing in young national talent and creating opportunities that bridge academic knowledge with practical experience. The company stressed that empowering youth goes beyond merely providing knowledge; it involves giving them a genuine space for experimentation, innovation, and participation in developing solutions and products that reflect the needs of their generation. stc reaffirmed its continued support for programs and initiatives that prepare young people for the labor market and enhance their participation in the future of Kuwait’s telecommunications and technology sectors.
