“Waiyi” Develops “SELECT” Card
Wio Bank, Kuwait’s first digital bank, has launched a new update for its “SELECT” card, designed for student reward customers, through a comprehensive overhaul of its rewards system and the introduction of a new user interface within the Wio app. This move reflects the continuous evolution of the app since its launch, transforming it into one of the leading banking platforms specifically tailored to meet the financial needs of young people in Kuwait.
“SELECT” is no longer just a digital student rewards card; it has become a comprehensive system of rewards, offers, and exclusive privileges developed by Wio Bank to align with students’ lifestyles. By continuously listening to the needs of young customers and analyzing their usage patterns, “SELECT” has evolved over the years to deliver real value, starting with cashback and daily offers, and extending to exclusive partnerships with leading brands across various sectors, including restaurants, cafes, sports clubs, telecommunications companies, and entertainment venues.
University students automatically receive the “SELECT” card through the app as soon as they transfer their student reward allowance to their Wio account, enabling them to immediately benefit from all features and privileges through a seamless digital experience.
The new interface offers a clearer and easier experience for “SELECT” customers, allowing them to view their complete cashback transaction history, check their cumulative cashback balance, and withdraw their cashback balance directly from within the Wio app. It also enables them to track their current spending level and the remaining amount needed to reach the threshold for monthly cashback, thereby providing greater transparency and control over their rewards.
Nasser Al-Duwaisan, Assistant Vice President of Product Management at Wio Bank, said: “Since the launch of (SELECT), our vision has been to build a banking experience and rewards system that grows alongside students’ needs and aspirations. We have been committed to enhancing this experience over the years by adding new features and partnerships, transforming it from merely a card into a comprehensive platform that adds real value to students’ daily lives.”
He added: “With this new update, we are elevating the (SELECT) experience to a more advanced level by providing a high degree of transparency and control, enabling customers to monitor and manage their cashback easily and instantly through the app. This step continues our commitment to innovating digital banking solutions that align with the aspirations of the next generation and place their needs at the core of everything we offer.”
“SELECT” customers benefit from a wide range of offers specifically designed to meet the needs of university students, including 30% cashback on orders via the Sunnoo and Talabat apps, 10% cashback on purchases from “Truely,” as well as when refueling at “Q8 Oils” or “KNPC” stations. The benefits also include discounts of up to 50% at sports clubs.
Wio continues to invest in innovative solutions and products that enhance the value students derive from their daily banking services, reinforcing its position as a digital partner that accompanies them through various stages of their university journey and beyond.
