"Standard Care" for United's Training Kits

London, AFP - English football club Manchester United announced on Tuesday the signing of a new training kit sponsorship deal with Betway, reportedly valued at £20 million ($26 million) annually.

The Betway logo will be prominently displayed on the training kits of both the men’s and women’s teams at Manchester United, as well as around Old Trafford stadium.

United went through last season without a training kit sponsor after their agreement with Zeus ended in June 2025.

The deal comes as new regulations in the English Premier League come into effect, banning betting companies from appearing on the front of match shirts starting next season.

Mark Armstrong, Manchester United’s Chief Commercial Officer, said upon announcing the partnership with Betway: “We are delighted to welcome Betway as an official principal partner.”

He added, “The scale of our new and exciting partnership reflects our growth strategy, Manchester United’s enduring global strength and appeal, and our ability to attract leading brands that wish to engage with our massive global fanbase.”