The Commercial Bank Organized the “Summer Joy” Event
In line with its firm commitment to its social responsibility and its dedication to strengthening the values of solidarity and cooperation, Kuwait Finance House (KFH) organized the “Summer Joy” event as part of its pioneering charitable campaign “Double Your Reward with KFH,” in collaboration with Sheikh Abdullah Al-Nouri Charity Association and the non-profit organization LOYAK. The initiative aimed to bring joy and happiness to the children of needy families and to provide for their basic needs during the summer season.
Speaking on this occasion, Amani Al-Warraq, Deputy General Manager of Corporate Communications at KFH, said: “At KFH, we believe that social responsibility is an integral part of our corporate strategy, and that true investment lies in people, especially children who deserve to live in an atmosphere of joy and care. From this perspective, the ‘Summer Joy’ event was launched as part of the ‘Double Your Reward with KFH’ campaign to delight and provide needy children with a distinctive experience that combines entertainment with meeting some of their basic needs during the summer.”
Amani Al-Warraq clarified that the initiative featured a comprehensive recreational program for children, including various interactive and entertaining activities, alongside taking the children shopping for their summer necessities, primarily clothing, thereby bringing smiles to their faces and creating an atmosphere of joy and happiness.
She emphasized that the “Double Your Reward with KFH” campaign embodies the bank’s vision of launching distinctive humanitarian and social initiatives throughout the year, targeting all segments of society and aligning with the Sustainable Development Goals. She noted that the bank will continue to launch initiatives that enhance the quality of life and leave a positive impact on Kuwaiti society.
KFH highly values its partnership with Sheikh Abdullah Al-Nouri Charity Association, given its extensive experience in implementing community and humanitarian initiatives, which enhances the reach of these initiatives to their intended beneficiaries and helps achieve their noble humanitarian objectives. The bank consistently strives to build effective partnerships that contribute to serving society and reinforcing the values of cooperation and giving.
Amani Al-Warraq reaffirmed that the happiness of children is the central focus of the initiative, expressing her gratitude to all partners and volunteers who contributed to the success of the event. She stressed that collaborative efforts between the banking sector and civil society organizations represent a successful model for consolidating the culture of social responsibility and achieving sustainable development.
