The Chamber of Commerce organized “Bal Al Arabi Ahla 4”

In line with its commitment to the principles of sustainability and corporate social responsibility (ESG), Al-Tijariyah Real Estate Company organized the fourth edition of the family cultural festival “Bal-Arabi Ahla 4” under the theme “We Protect It with Love... Identity and the Arabic Language” on Saturday at Symphony Mall, in coordination with the educational project “Your Child is Your Ambassador.”

The initiative underscores the company’s dedication to supporting the Arabic language and reinforcing national identity among younger generations, fostering a love for the Arabic language and a sense of belonging through a comprehensive educational and recreational experience that combines knowledge, creativity, and family interaction in an enjoyable atmosphere, thereby embodying this year’s theme: “We Protect It with Love... Identity and the Arabic Language.”

The festival featured participation from various educational, cultural, community, and entertainment entities, including Al-Qaida Al-Noorania, Hamza Center for Creativity, the “I Read Arabic” initiative, the Afaneen initiative, Hazaya Library, Joud Charity Association, Aman Media Platform, the “Your Child is Your Ambassador” educational project, KAACH & BAACH, Mani Bbits, Mu’jizat Al-Shifa, Fun Zone Park, Symphony Style Hotel and Complex, and Prolife, as part of a community partnership aimed at raising awareness of the importance of the Arabic language, strengthening identity, and reinforcing children’s connection to their native language.

Abdulmajeed Ma’arfi, CEO of Al-Tijariyah, emphasized that organizing the fourth edition of “Bal-Arabi Ahla” is a continuation of the company’s commitment to supporting community and cultural initiatives that contribute to promoting the Arabic language and reinforcing identity among new generations.

He added, “We believe that the Arabic language is not merely a means of communication, but an integral part of our identity, culture, and civilizational heritage. From this perspective, this year’s theme, ‘We Protect It with Love... Identity and the Arabic Language,’ reflects our mission to instill pride in our language and identity in children through modern and interactive methods, aligning with the company’s direction in sustainability and corporate social responsibility.”