Wall Street backers support Bokito's survival

The future of Argentine coach Mauricio Pochettino with the U.S. men’s national soccer team represents a new test of the growing investment model surrounding sports in the United States, as private financial entities have entered the fray to help fund the head coach’s salary, a move that reflects the rising role of investors in supporting soccer projects before and after the 2026 FIFA World Cup.

According to Bloomberg, investment firms from Wall Street have joined efforts to finance the national team project, seeking to capitalize on the commercial growth the sport is experiencing in the United States following the 2026 World Cup.

The agency noted: “Scott Goodwin, founding partner of a credit investment firm, said Pochettino is the ‘best coach to have led the U.S. national team,’ expressing his desire for Pochettino to remain in charge, while emphasizing that the final decision rests with the coach himself.”

It added: “Investors’ interest in retaining Pochettino comes amid the economic momentum generated by the United States hosting the World Cup, with commercial and financial entities betting on the continued growth of soccer’s popularity in the U.S. market after the tournament, and on boosting the national team’s commercial value by expanding its fan base and attracting more sponsors and investments.”