Electricity and Media... to Promote a Culture of Conservation

The Ministry of Electricity, Water and Renewable Energy, represented by the national energy and water conservation campaign “Waffir,” has launched a strategic media partnership with the Ministry of Information. This step aims to unify media and awareness-raising efforts to promote a culture of conserving electricity and water, and to instill positive behaviors among members of society, thereby supporting the state’s direction in preserving natural resources and achieving sustainable development.

This partnership comes within the framework of integration among state institutions, and stems from the importance of unifying media and awareness messages to raise public awareness about the significance of optimal electricity and water usage, and to motivate various segments of society to adopt sustainable conservation practices.

The partnership includes implementing a comprehensive media plan, which involves intensifying the presence of the “Waffir” national campaign through television and radio programs, producing diverse awareness content suitable for different age groups, as well as preparing awareness flash messages, filmed field reports, short media messages, and hosting experts on talk shows to provide practical guidance that contributes to strengthening the culture of rational electricity and water usage.

This partnership exemplifies a model of institutional cooperation among government entities in supporting national initiatives aimed at entrenching the concepts of sustainability. The Ministry of Information plays a pivotal role in disseminating awareness messages and enhancing public consciousness, thereby contributing to transforming conservation culture into daily practices that support the efficient use of electricity and water.