"Al-Tijari" hosts Bilal ibn Rabah Elementary School within the "Ya Zein Our Heritage" campaign events

The Commercial Bank of Kuwait organized a visit to Bilal bin Rabah Boys’ Primary School as part of its heritage campaign “Ya Zeen Tiranah” (Our Heritage, How Beautiful), which aims to revive authentic Kuwaiti heritage and introduce students to the customs, traditions, and folk games that formed an important part of the lives of their fathers and forefathers. This initiative reflects the bank’s commitment to strengthening national identity and embedding Kuwaiti folk heritage among the younger generation.

The visit included educational videos showcasing aspects of traditional Kuwaiti life, highlighting the customs and traditions that were prevalent in the past, alongside a series of interactive heritage activities and folk games that allowed students to closely experience the features of old Kuwaiti life. The experience evoked the childhood atmosphere experienced by previous generations, combining entertainment with learning and strengthening students’ connection to Kuwaiti folk heritage.

On this occasion, Amal Al-Warraq, Deputy General Manager of the Corporate Communications Sector at the Commercial Bank of Kuwait, emphasized that the “Ya Zeen Tiranah” campaign embodies the bank’s dedication to preserving authentic Kuwaiti heritage and introducing new generations to the folk heritage that constitutes an integral part of national identity. She highlighted the importance of instilling pride in Kuwait’s history, customs, and traditions in children from an early age.

Al-Warraq added that school visits represent a unique opportunity for direct engagement with students, introducing them to Kuwait’s ancient heritage and folk games in an interactive and enjoyable manner that allows them to learn about aspects of their forefathers’ lives. She stressed that reviving these heritage practices helps keep folk heritage present in the memory of new generations and reinforces values of belonging and pride in national identity.

At the conclusion of the visit, the Corporate Communications Sector team at the Commercial Bank of Kuwait presented souvenir gifts to the school’s students in appreciation of their engagement and participation in the heritage activities and events. The atmosphere reflected the importance of introducing future generations to Kuwait’s distinguished history and strengthening their connection to the customs of their forefathers, thereby contributing to the sustainability of folk heritage and its transmission to future generations.