KTech Enables Students to Participate in the 'Influencer' Program

Kuwait Technical College (KTEC) announced that students majoring in Business Administration – Marketing are eligible to participate in the “Influencer+” program, offered by the Laba Loyak Academy. The initiative aims to develop students’ skills in the digital content and media industry, enhance their communication and on-camera presentation abilities, and build a strong digital presence through an educational experience that combines academic knowledge with practical application. This effort aligns with KTEC’s commitment to enriching students’ educational experiences and linking academic knowledge with labor market demands by providing opportunities to learn from industry experts and practitioners, and to benefit directly from their professional experiences. The college is fully funding the participation of several outstanding students in the program, underscoring its focus on investing in their capabilities and providing high-quality opportunities that support their academic and professional growth.

The “Influencer+” program focuses on developing students’ skills across all stages of content production, from ideation, storytelling, and scriptwriting to filming, directing, production, and publishing across digital platforms. It also covers public speaking, on-camera presence, body language, digital marketing, and the application of artificial intelligence in content creation. Additionally, the program introduces the fundamentals of podcasting and production, idea development, and building a media identity, helping students transform their ideas into professional, purposeful content that combines creativity, credibility, and awareness of media responsibility.

Training sessions began with content creator and business pioneer A. Rawan Al-Attiyah, founder and CEO of Octopus AI, who led the first two weeks of the program. Students were introduced to the world of digital media and the basics of content creation, emphasizing the importance of developing and presenting ideas in a creative manner that reaches audiences and leaves a positive, meaningful impact. The program also featured a specialized session on media responsibility and publishing ethics, presented by lawyer Dr. Hussein Al-Abdullah, founder and principal partner at Arkan for Legal Consulting. The session highlighted the importance of credibility in content creation, the responsibilities associated with publishing and sharing content across digital platforms, and the legal and ethical aspects related to media messages and their impact on individuals and society. These sessions underscore the importance of combining creative and technical skills with professional and ethical awareness, as the impact of content extends beyond its reach to include the quality of its substance, its credibility, and its ability to deliver genuine value to audiences.

Commenting on the college’s participation in the program, Dr. Anwar Mohammed Al-Kandari, Assistant Dean of the College of Business Administration at Kuwait Technical College, said: “We at Kuwait Technical College believe that education extends beyond what students acquire within the classroom to include practical experience and direct interaction with specialists and experts, providing a deeper understanding of their field of study and labor market requirements. The Influencer+ program is a practical application of this approach, offering our students the opportunity to learn from experienced professionals, develop their skills through hands-on training and direct interaction, and connect their academic studies with real-world applications in the media and content creation industries.”

She added: “We are proud of this opportunity, which enables our students to participate in a program offered by LaBa Loyak Academy. We look forward to their experience there adding qualitative value that helps discover and develop their potential, enhances their presence, and reinforces the importance of their active participation in society. We wish all our students success and hope they benefit from this experience in their academic and professional journeys.”

Farah Al-Saggar, Executive Director of LaBa Loyak Academy for Performing Arts, stated: “We believe that youth are the true wealth of the nation, and empowering them begins by providing them with the tools and skills that enable them to express themselves and create a positive impact in their community. From this perspective, the ‘The Influencer’ program was launched to keep pace with the rapid transformations in the digital media world, where content creation is no longer just a hobby but a profession and responsibility that demands creativity, knowledge, and awareness simultaneously.”

She added: “We are delighted to welcome students from Kuwait College of Technology in this edition of the program. This partnership embodies our belief in the importance of integration between academic institutions and civil society organizations in preparing a conscious generation equipped with influence tools and committed to using them responsibly. In ‘The Influencer Plus,’ we strive to ensure that participants undergo a comprehensive experience that combines technical and artistic skills on one hand, and credibility and media responsibility on the other, so they become content creators carrying a meaningful message that leaves a real impact, rather than merely chasing view and follower counts. We look forward to seeing the fruits of this experience reflected in their work and future professional careers.”