Wahat Bank Enhances Environmental Awareness Among Children Through 'Your School Wish'

Woori Bank continues to strengthen its role in sustainability and social responsibility by participating in the “Amani Madrasati” (Your School’s Safety) event, featuring a cartoon character named “Saleh Good Monster,” designed for children aged 5 to 12. The initiative aims to introduce concepts of sustainability and environmental conservation in an interactive and entertaining manner, helping to instill positive environmental behaviors in children from an early age.

Woori Bank’s participation in the event stems from its commitment to supporting community initiatives that raise environmental awareness among the younger generation. The bank has allocated a dedicated booth at the event to welcome participating children and encourage them to collect plastic bottles and bring them to the bank’s booth at The Avenues Mall.

The initiative motivates children to actively participate in recycling. Each child receives an encouraging gift—a coupon worth one dinar provided by Cantina—marking a step toward transforming environmental concepts into practical, interactive practices that combine education and entertainment. The initiative targets introducing children to the importance of environmental conservation and encouraging them to adopt more sustainable practices, while also reducing plastic bottle waste and reinforcing recycling as a daily behavior that children can contribute to.

The event focuses on presenting the concept of sustainability in a simplified and age-appropriate manner, helping to convey environmental messages to children in a practical and enjoyable way, and encouraging them to develop positive habits that can last into the future.

Awatef Abdulaziz Hamad, Senior Specialist in the Public Relations and Corporate Communications Sector at Woori Bank, stated: “The bank’s participation in the ‘Amani Madrasati’ event with the character ‘Saleh Good Monster’ aligns with its commitment to supporting initiatives that combine community and educational dimensions.” She emphasized that investing in raising awareness among children is a crucial step toward building a generation more conscious of the importance of environmental conservation and sustainability.

Hamad added that the initiative goes beyond providing theoretical information about the environment; it seeks to involve children directly by collecting plastic bottles and delivering them to the bank’s dedicated booth, giving them the opportunity to apply the concept of recycling in a practical and interactive manner.

She explained that targeting children reflects the importance of instilling positive environmental behaviors from an early age, noting that presenting these concepts in an entertaining and interactive format helps make sustainability a part of children’s daily practices and enhances their ability to transmit these behaviors to their families and communities.

Hamad pointed out that Woori Bank pays close attention to initiatives that reflect its role in social responsibility and sustainability, highlighting that supporting environmental initiatives is part of the bank’s strategy to contribute to raising awareness about issues affecting society, particularly among the younger generation.

She clarified that initiatives aimed at children hold special significance, as they are an essential part of society’s future. Enhancing their understanding of the importance of environmental conservation from an early stage contributes to forming more conscious and sustainable practices in the long term.

The “Amani Madrasati” event provides an interactive space for children that combines entertainment and education, allowing them to learn about sustainability and environmental conservation in a way that suits their ages and interests, in collaboration with Amani and Fursa.

Through Woori Bank’s dedicated booth, children learn about the importance of proper disposal of plastic waste and the role of recycling in reducing such waste, alongside their active participation in collecting and delivering bottles, and receiving a gift upon reaching the specified number.

Community Partnership Toward a More Sustainable Environment

Woori Bank’s participation in the event reflects its orientation toward supporting initiatives that serve the community and enhance concepts of social responsibility, with a focus on initiatives that leave an educational impact on various groups, especially children.

This participation aligns with the main objectives of the initiative, which include enhancing environmental awareness among children, encouraging recycling and reducing plastic bottle waste, instilling positive environmental behaviors from an early age, and presenting the concept of sustainability in an interactive and entertaining manner suitable for the target age group.

Through this participation, Woori Bank reaffirms its continued interest in community and environmental initiatives, and its support for activities that contribute to spreading a culture of sustainability and transforming environmental awareness into practical practices, thereby enhancing community participation and encouraging the younger generation to play a positive role in environmental conservation.