Kuwait Football Association prepares to launch the "Football for Humanity" initiative

Sheikh Ahmad Al-Yousef Al-Sabah, President of the Kuwait Football Association Board, and Sheikha Entesar Salem Al-Ali Al-Sabah, Founder and CEO of Al-Nawar Kuwait, signed a memorandum of understanding for cooperation in implementing the 2026–2027 season under the “Football for Humanity” initiative, with the slogan “We Organize… We Empower… We Develop,” targeting children aged 6 to 14 years old, both boys and girls.

The signing ceremony was attended by Diyan Al-Diyan, Vice President of the Association’s Board for Administrative and Financial Affairs; Ayman Al-Husseini, Vice President for Technical Affairs; Association officials; Jaye Kroukhlik, General Manager of Al-Nawar Kuwait; Rokia Hussein, General Manager of Educational Projects; Ali Al-Shalabi, General Manager of Projects; Tuba Al-Rouaih, Project Manager; and Jaber Al-Fadli, Head of Public Relations and Media.

Through this memorandum, the Kuwait Football Association and Al-Nawar Kuwait aim to exchange expertise to leverage football as a platform for human and community development, providing a safe and inspiring sports environment for children in Kuwait. This initiative enables them to discover their abilities, develop their skills, and build their personalities, while instilling values of respect, cooperation, responsibility, and sportsmanship. These efforts contribute to nurturing a more aware and confident generation, capable of leadership and making a positive impact on society.