Play 'Zain' Captivates Hearts in Riyadh with Full Shows

Zain Group celebrated the remarkable success of its play “Zain, Princess of My Heart” during its inaugural run in the Saudi capital, Riyadh, where the production captivated over 32,600 spectators across sold-out performances, underscoring the regional resonance of Zain’s family- and child-oriented theatrical works. The shows were staged at The Venue in Riyadh from September 27 to October 2, 2026, with two performances daily, drawing exceptional public interest that led to the complete sell-out of all tickets. The play quickly became one of the most prominent entertainment experiences of the season, supported by widespread engagement on social media platforms that garnered more than 57 million views, along with thousands of positive comments and impressions from the public, influencers, and critics.

The success of this artistic work for children reflects Zain’s commitment to fulfilling its institutional mission of “Continuous Connection – A Better Life,” translating it into tangible reality through experiences that bring joy, strengthen emotional bonds, unite communities, and extend impact beyond traditional telecommunications services. The production was led by Zain Group, with local coordination and field facilitation provided by Zain Saudi Arabia, in partnership with Joy Productions, webook platform, and Sela Company. This successful collaboration demonstrated the Group’s ability to deliver large-scale entertainment experiences across its various markets in the region, by combining creative talent with strategic partnerships to engage audiences in meaningful ways.

Zain’s theatrical launch in Riyadh builds on a rich legacy spanning more than 15 years, during which the Group has established itself as one of the leading institutions presenting prominent theater initiatives for children and families in the region. Over the years, Zain’s theatrical productions have earned acclaim across generations through inspiring stories, distinctive music, and positive messages that created shared human experiences whose impact extended far beyond the stage. Through “Zain, Princess of My Heart,” audiences experienced a comprehensive theatrical production that combined music, imagination, creative stage designs, and advanced visual effects. The narrative centered on an inspiring story celebrating self-confidence, courage, kindness, hope, and perseverance, encouraging children to express themselves, pursue their dreams, and discover their potential and abilities.

The strong turnout for the Riyadh performances reflects the growing popularity of Zain’s theater in the region and the ability of purposeful creative content to reach diverse cultures and communities, achieving genuine connection with audiences. This success further reinforces Zain’s position as one of the most prominent and respected brands in the region. According to Brand Finance, Zain’s brand value was estimated at $4.039 billion, representing a 16.1% annual growth, and the brand ranked among the top 25 telecommunications brands globally with an AAA- rating. The expansion of Zain Theater into Saudi Arabia underscores the Group’s continued investment in creativity, cultural experiences, and meaningful audience engagement, strengthening brand loyalty and deepening emotional connections with communities across its operational markets.

Zain Group concluded by extending its gratitude and appreciation to the thousands of families and theatergoers who engaged with the production, as well as to the cast, creative teams, and partners who contributed to this success. This historic launch in Riyadh marked a new chapter in the Zain Children’s Theater journey, transforming imagination into reality and creating unforgettable experiences for families.