Al Anoud adorned in pink to raise awareness about breast cancer

In coordination with Pink October, and reaffirming its commitment to its social role in supporting health and awareness initiatives, Avenues is adorned in pink under the slogan “Your Health is a Priority... Early Screening Makes the Difference,” as part of its annual breast cancer awareness campaign. The campaign aims to highlight the importance of early detection, encourage women to take care of their health and undergo regular screenings, thereby contributing to enhanced health awareness and the dissemination of a preventive culture within society.

As part of the campaign, the exterior facades of Avenues were illuminated in pink, alongside lighting up several of its internal areas with the color pink, which globally symbolizes breast cancer awareness. This display reflects Avenues’ solidarity with this health issue and helps convey the campaign’s message to visitors.

To enhance visitor participation, Avenues, in collaboration with Avenues Gallery, organized an interactive event in the Second Avenue area. The event included a dedicated space for writing awareness and encouragement messages, where visitors shared phrases expressing hope, optimism, and support, along with messages urging the importance of early detection and health care. This activity engaged visitors in spreading the campaign’s message, transforming awareness into an interactive experience that reflects the spirit of solidarity and community support.

Campaign manifestations extended throughout Avenues, with the pink ribbon—the global symbol for breast cancer awareness—displayed on digital screens distributed across its internal areas. Awareness banners bearing the campaign slogan “Your Health is a Priority... Early Screening Makes the Difference” were also hung, aiming to remind visitors of the importance of early detection and its role in increasing chances of treatment and recovery.

The campaign also included Avenues’ taxi fleet, which was decorated with stickers featuring the campaign’s visual identity and awareness message, further contributing to spreading awareness among visitors and expanding the reach of the message throughout Avenues.

This initiative stems from Avenues’ dedication to continuing its role in supporting health and social causes, leveraging its spaces, facilities, and communication channels to disseminate meaningful messages. This approach enhances awareness of the importance of prevention and early detection, encouraging members of society to adopt positive health practices.

Through these initiatives, Avenues continues to reaffirm its commitment to social responsibility and its active participation in awareness campaigns that contribute to improving community health and quality of life, based on the conviction that spreading awareness is a fundamental step toward a healthier and more informed society.