Burqan concludes awareness workshops to enhance banking literacy

Reaffirming its role in enhancing financial literacy among youth and solidifying its commitment to corporate social responsibility and Environmental, Social, and Governance (ESG) standards, and in line with its slogan “You Are Our Motivation,” Bank Al-Bilad announced the conclusion of several workshops on financial and banking literacy for female students of the “Academy X” program. The workshops were held for the second consecutive year at the American University in Kuwait (AUK), as part of the bank’s strategic partnership with CODED Academy, and in continued support of the national banking awareness campaign “Let’s Be Aware,” launched by the Central Bank of Kuwait in collaboration with the Kuwait Banks Association and supported by local banks.

Hessa Hussein Al-Najjada, First Director of Media Relations and Corporate Social Responsibility at Bank Al-Bilad, stated: “We are pleased to organize these workshops for the second consecutive year in collaboration with CODED Academy and the American University in Kuwait. This initiative reflects Bank Al-Bilad’s commitment to building sustainable partnerships with educational institutions. More than 1,000 female students benefited from the sessions, contributing to the development of a generation equipped with financial knowledge and digital skills that enable them to confidently navigate the rapid changes in the economic and financial landscape. We believe that investing in youth awareness today is an investment in the future of society and the national economy. These workshops are part of Bank Al-Bilad’s comprehensive corporate social responsibility program and its commitment to ESG standards.”

Al-Najjada added: “Financial literacy is no longer limited to understanding banking products and services; it has become an essential life skill that young people need in a world increasingly reliant on digital solutions. From this perspective, Bank Al-Bilad continues to leverage its community partnerships to deliver interactive programs that enhance financial awareness and disseminate the messages of the ‘Let’s Be Aware’ campaign through practical approaches that resonate with young people’s interests. This helps them protect their data and savings and utilize digital banking services with the highest levels of security and confidence.”

This initiative aligns with Bank Al-Bilad’s strategy to enhance the impact of its community programs through investment in education and awareness, linking financial concepts with practical applications relevant to young people’s daily lives. The bank is committed to designing interactive initiatives that address the needs of different age groups, thereby fostering financial planning skills, raising awareness of the responsibilities associated with using digital financial services, and reinforcing a culture of informed financial decision-making.

The interactive workshops focused on providing female students with the fundamentals of financial and banking literacy, starting with concepts of income management, spending, and saving, and extending to understanding digital banking services and how to use them safely and responsibly. The sessions also introduced the key pillars of the “Let’s Be Aware” campaign, clarifying customer rights and obligations, complaint submission mechanisms, and the importance of making informed financial decisions at various life stages.

Furthermore, the workshops addressed the main challenges faced by users of digital banking services, such as financial fraud, phishing, and identity theft. They highlighted preventive measures and best practices that help protect personal and banking data, enhancing participants’ ability to use digital banking channels with confidence and security, in line with the objectives of the “Let’s Be Aware” campaign to reinforce a culture of protection and financial awareness.