Boubyan Wins Excellence Award in Digital Private Services

Boubyan Bank has achieved a new milestone in the private banking and wealth management sector by winning the “Excellence in Digital Private Banking” award in the Middle East, among the prestigious annual awards presented by the global wealth management organization Private Banker International for 2026, in recognition of its banking experience that combines high-quality personal service with innovation in financial and digital solutions. This accolade honors Boubyan’s digital service ecosystem for its private banking clients, which includes investment solutions, portfolio management, and financial planning for client wealth, designed to meet the needs of high-net-worth individuals. These services are integrated with advanced digital channels, reflecting an approach that combines specialized banking expertise with personal client engagement. The award also reflects the confidence of international institutions in Boubyan’s performance in wealth management and underscores the bank’s commitment to developing solutions that help its clients manage and grow their wealth in alignment with their financial goals and future aspirations.

Commenting on this achievement, Mutlaq Al-Ghamlas, General Manager of Private Banking at Boubyan Bank, stated that the award reflects the bank’s commitment to developing an integrated private banking model that combines service quality with an advanced digital experience, meeting the expectations of high-net-worth individuals according to the highest global standards. He added that excellence in private banking is linked to the bank’s ability to combine the quality of investment solutions with the efficiency of digital services, which Boubyan consistently reinforces through a comprehensive suite that includes short- and long-term investment solutions, diverse investment funds, specialized financing solutions, alongside banking services.

Al-Ghamlas explained that Boubyan’s approach to private banking is based on understanding each client’s needs and providing tailored solutions and strategies aligned with their objectives, while ensuring risk management and delivering sustainable value to high-net-worth individuals and institutions. On the other hand, he noted that digital channels have become an integral part of the private banking customer experience at Boubyan, with more than 93% of client transactions conducted through these digital platforms. These channels provide easy access to investment services and allow clients to monitor their financial portfolios.

Al-Ghamlas expressed pride in the Private Banking and Wealth Management team, noting that this achievement is the result of their continuous efforts to deliver a premium banking experience and embodies the bank’s values of quality and excellence in customer service. He concluded his statement by saying that Boubyan continues to work on delivering an integrated system that combines specialized banking expertise with digital innovation, enabling its clients to benefit from advanced financial and investment solutions that add value to their banking experience.

The Private Banker International Wealth Management Awards base their evaluation on a panel of industry experts, following transparent criteria that include measurable results, the impact of services on clients, and institutional performance. Boubyan’s assessment was based on criteria including the level of excellence in service provided to private banking clients, the quality of the banking experience, and the bank’s ability to develop digital solutions that facilitate clients’ access to banking and investment services. The criteria also covered the level of innovation in service design and delivery, as well as the suitability of solutions to client needs.