Warba Bank Sponsors 'BiDoun Waraq' Podcast for the Second Consecutive Year
Warba Bank continues its support for the 'BiDoun Waraq' podcast in collaboration with Sird Group, leveraging its wide reach to enhance community awareness.
Translated by Qiyas from النهار — Original source
Woori Bank continues to support meaningful media content by sponsoring the “Bi-Doun Waraq” (Without Paper) podcast for the second consecutive year, as part of the bank’s strategy to back media platforms that offer diverse content addressing societal interests and raising awareness through socially, religiously, scientifically, and economically relevant topics of knowledge value. This sponsorship is implemented in collaboration with Sird Group, with the partnership aiming to strengthen Woori Bank’s presence on widely reached digital platforms and link the brand to purposeful content and corporate social responsibility, reflecting the bank’s focus on expanding its involvement in initiatives that combine media impact with knowledge value.
The importance of continuing the sponsorship is based on the results achieved by the “Bi-Doun Waraq” podcast between December 2025 and April 2026. According to a sponsorship performance report, 10 episodes published over five months reached a total of 21,220,000 views across various platforms. The results included approximately 10.1 million views on YouTube, 6.8 million on Instagram, 2.64 million on TikTok, 656,000 on X, as well as 777,400 audio listens and 327,000 views of YouTube Shorts.
The report’s data also indicate that the main YouTube channel alone achieved a 19% growth in views in 2025 compared to the previous year, reflecting an expanding audience base and growing engagement with the content. This underscores the channel’s ability to sustain its growth momentum, with continued reach increases across various platforms, including Instagram, TikTok, and audio content, thereby providing sponsors with broad and growing exposure to a large audience segment.
“Bi-Doun Waraq” is distinguished by episodes covering a diverse range of topics that touch on different aspects of the audience’s lives, including social, religious, scientific, and economic issues. This gives the sponsorship a dimension that goes beyond traditional brand visibility, by associating the brand with a platform delivering knowledge-oriented content to a wide audience.
Regarding this partnership, Ayman Salem Al-Mutairi, Senior Manager of Corporate Relations and Institutional Communications at Woori Bank, said: “Our sponsorship of the ‘Bi-Doun Waraq’ podcast for the second consecutive year stems from our belief in the importance of supporting purposeful media platforms capable of reaching broad segments of society and delivering content that enriches knowledge and addresses topics relevant to individuals’ lives and interests.” He added: “We view this partnership as an extension of Woori Bank’s role in supporting initiatives that contribute to enhancing community awareness, especially when they can combine diverse content with digital reach. The previous season’s results demonstrated notable reach and engagement levels, reinforcing the importance of continuing collaboration and leveraging this platform to reach the audience with content that delivers real value.”
The sponsorship includes featuring the Woori Bank logo on the podcast’s dedicated channels, including Instagram and YouTube, as well as benefiting from the digital reach of the content across other platforms where the podcast is active. This presence reflects the bank’s approach to leveraging modern digital platforms to reach audiences in ways that align with current content consumption habits, while maintaining the association of the brand’s media visibility with awareness-raising and knowledge-oriented content.
Continuing the sponsorship of “Bi-Doun Waraq” aligns with Woori Bank’s vision to support platforms that contribute to enriching community awareness and to utilize modern media and digital tools to deliver awareness messages to the public.
Monira Jaber Al-Sharifi, Founding Partner of Sird Group and Content Producer for “Bi-Doun Waraq,” stated: “Creating a space for serious dialogue and genuine knowledge requires not only our expert guests, who are elites in their fields, and an audience distinguished by its seriousness in seeking knowledge, but also supportive partners from exceptional institutions like Woori Bank. Our distinctive partnership represents a shared belief in the importance of knowledge and cultural investment in shaping social awareness.”
