Zain's Beautiful World Reaches 'Al-Shahid Adventures'

Zain Kuwait announced a strategic partnership with TAS Entertainment to become the title sponsor of the Karting Zone at “Al Shaheed Adventures,” the brand-new entertainment destination located in Phase 3 of Al Shaheed Park. The partnership was announced at a press conference held at Zain’s headquarters in Shuwaikh, attended by Zain Kuwait’s CEO of Relations and Corporate Affairs, Waleed Al-Khesheti; TAS Entertainment’s CEO, Tariq Al-Omar; and TAS Entertainment’s COO, Fatima Al-Saqqaf.

The partnership reflects Zain’s ongoing commitment to supporting experiences that enrich Kuwait’s entertainment landscape and provide new opportunities for youth, families, and various segments of society, positioning the vibrant Zain brand at the heart of one of the latest destinations that combine entertainment, movement, and adventure. Under the agreement, Zain becomes the title sponsor of the Karting Zone (go-kart racing), one of the standout experiences at “Al Shaheed Adventures,” which will open to the public starting in October next year, offering a year-round sports experience filled with excitement and thrill.

The zone features a distinctive multi-level track that combines indoor and outdoor racing circuits, welcoming everyone from beginners and families to experienced karting enthusiasts. Throughout the season, Zain will enhance the experience with a series of special events, interactive initiatives, and exclusive benefits, adding more excitement both inside and outside the track.

“Al Shaheed Adventures” will also join the Zain Perks network, allowing Zain customers to enjoy exclusive benefits through Zain’s digital rewards platform. Customers will receive a 15% discount on all “Al Shaheed Adventures” destinations, including the Karting Zone, ice skating, Snow Fun, and indoor skydiving. The discount can be applied whether booking online or directly at the venues. This feature adds a new entertainment dimension to the growing Zain Perks ecosystem, giving customers more opportunities to enjoy experiences that align with their lifestyles and interests, while simultaneously strengthening their engagement with Zain.

During the press conference, Waleed Al-Khesheti said, “This partnership embodies Zain’s vision of ‘Always Connected, Better Life,’ achieved by supporting experiences that bring people together and strengthen meaningful connections within society. Our presence at ‘Al Shaheed Adventures’ will add a new dimension to Kuwait’s entertainment landscape, and this partnership will allow us to contribute to delivering an experience that resonates with the interests of youth, families, and various segments of Kuwaiti society from the heart of Al Shaheed Park.”

He added, “Zain’s transformation journey is no longer limited to developing communication services; it extends to providing experiences that enrich our customers’ lives and are closer to their interests and needs. Through such community partnerships, we aim to turn this vision into tangible and interactive experiences that strengthen our bond with the community we serve and reflect Zain’s evolution as a technology brand that keeps pace with its customers’ lifestyles.”

Al-Khesheti concluded, “We look forward to launching this partnership and welcoming visitors to the Zain Karting Zone at ‘Al Shaheed Adventures.’ We hope it offers them a distinctive, thrilling experience that brings families and friends together, creating beautiful moments and unforgettable memories with their loved ones.”

For his part, Tariq Al-Omar, CEO of TAS Entertainment, said, “‘Al Shaheed Adventures’ represents a new chapter in Kuwait’s entertainment sector by offering high-quality experiences with high standards in management and operations, and a destination capable of attracting a wide range of visitors. We are delighted to welcome Zain as a strategic partner and title sponsor of the Karting Zone, in a partnership that unites two entities sharing the same ambition to deliver distinctive, unforgettable experiences.”

He added that “Al Shaheed Adventures” is part of a broader vision to elevate the concept of entertainment projects in Kuwait and establish professional business models capable of developing and managing premium experiences at both the local and regional levels.

A New Destination for Adventure and Entertainment

Located within the new expansion of Phase 3 of Al Shaheed Park, “Al Shaheed Adventures” is a comprehensive entertainment destination that brings together a diverse range of entertainment and adventure experiences under one roof, designed to suit various interests and age groups. These include karting, ice skating, Snow Fun, and indoor skydiving. It has been designed to provide a modern environment centered around family entertainment, experience creation, and memorable moments.

The Karting Zone lies at the core of the partnership with Zain. It features a multi-level track that combines indoor and outdoor racing circuits. The air-conditioned indoor area overlooks the ice skating track before the course extends outdoors, allowing visitors to enjoy the experience year-round. The track is designed to suit everyone, from beginner drivers and families to experienced karting enthusiasts. It includes 24 go-karts and a 560-square-meter track, forming a new and vibrant addition to Kuwait’s entertainment and leisure sector.