Commercial Real Estate Organizes Heart Health Awareness Campaign
The Commercial Real Estate Company, in collaboration with the Kuwait Heart Association, organized a health and awareness campaign at its complexes in Kuwait.
Translated by Qiyas from النهار — Original source
In observance of World Heart Day, and in line with its ongoing commitment to supporting health initiatives, enhancing community health and quality of life, and reinforcing the principles of corporate social responsibility and sustainability (ESG), Al-Tijari Real Estate, in collaboration with the Kuwait Heart Association, organized a heart health awareness campaign across several of its commercial complexes, including Symphony Mall, Al-Tijari Tower, Boulevard Mall, as well as the company’s headquarters. The campaign provided free health screenings, including blood pressure, blood sugar, and cholesterol tests, alongside a medical team from the Kuwait Heart Association to offer health guidance and answer participants’ questions, thereby raising awareness of the importance of monitoring health indicators, undergoing regular check-ups, and their role in prevention and early detection.
In this regard, the Marketing and Communications team at Al-Tijari Real Estate stated: “We believe that health initiatives are a crucial aspect of our social responsibility, and their true impact lies in transforming awareness into practices that contribute to improving quality of life. From this perspective, we were keen to collaborate with the Kuwait Heart Association to organize the campaign across several of the company’s properties, aiming to broaden its reach and engage a wider segment of the community, while providing opportunities to benefit from the offered health screenings and guidance.”
This campaign follows Al-Tijari Real Estate’s sponsorship of the Kuwait Heart Association’s programs and activities, and supports the association’s efforts to combat heart diseases and their underlying conditions by promoting health literacy, encouraging preventive practices, and facilitating medical screenings for various segments of society. This initiative is part of a series of community programs and initiatives undertaken by Al-Tijari Real Estate in the fields of health, education, and sustainability, reaffirming its steadfast commitment to corporate social responsibility and its role as an active partner in supporting initiatives that enhance community health, improve quality of life, and achieve a positive and sustainable impact in Kuwait.
