Mubarak Al-Jaber: We Leverage the Popularity of Digital Programs to Strengthen Our Gulf Identity

Sheikh Mubarak Al-Fahad Al-Jaber, Director General of the Gulf Cooperation Council (GCC) Jointly Produced Programmes Production Organization, confirmed that the organization collaborated with the “Thirty Challenge” program to produce seven special Gulf episodes, coinciding with the Gulf Cup, as part of its strategy to leverage widely popular programs to reach Gulf youth with content that combines entertainment and knowledge, and strengthens Gulf identity. Al-Fahad stated that the episodes would feature sports and cultural questions, alongside questions addressing the trajectory and achievements of joint Gulf work across various fields, aiming to introduce new generations to the ties, shared identity, and common interests uniting GCC member states, and to present these themes in a youthful, competitive style suited to the program’s nature and audience. He added that the collaboration with “Thirty Challenge” is based on the program’s popularity and extensive digital presence among young people, noting that the program’s viewership has reached millions across the GCC countries, reflecting its wide reach and ability to engage the Gulf audience. He clarified that the seven episodes will be broadcast via digital platforms and YouTube, emphasizing the organization’s commitment to reaching youth through the platforms they frequent, and conveying the concepts of joint Gulf work and Gulf identity through modern, engaging content. He concluded: “We want joint Gulf work to be close to young people and present in the content they watch and interact with, and to harness the popularity of digital programs to reinforce our Gulf identity and showcase the achievements and shared ties of the GCC member states in an entertaining and innovative manner.”