"Al-Tijariya Real Estate" participated in the beach cleaning campaign

In line with its ongoing commitment to social responsibility and environmental sustainability, and in observance of World Cleanup Day, Commercial Real Estate Company (CREC) partnered with Spread the Passion, the event organizer in Kuwait, as a Platinum Partner in a beach cleanup campaign held on Saturday, September 19, 2026, at Kuwait Towers Beach. The initiative aimed to raise awareness about the importance of environmental conservation, reduce pollution, and contribute to the protection of marine ecosystems.

The event saw the participation of more than 350 volunteers at the Kuwait Towers Beach site, out of a total of over 1,000 volunteers deployed across various campaign locations throughout Kuwait. This community engagement underscores the value of volunteerism and collective efforts in preserving the environment. The event was attended by Mishal Jasem Al-Khalifi, a member of the Capital Governorate Council.

The campaign resulted in the collection of approximately 1.5 tons of waste and debris, contributing to pollution reduction, maintaining beach cleanliness, and protecting marine environments. It also reinforced awareness of the need to adopt more sustainable practices to preserve natural resources for future generations.

Additionally, CREC distributed 75 eco-friendly bags to participants to encourage the adoption of a more sustainable lifestyle and to enhance environmental awareness within the community.

Engineer Abdul-Muttalib Ma'rifi, Chief Executive Officer of CREC, affirmed that the company’s participation in this initiative is a continuation of its commitment to social and environmental responsibility, and its dedication to supporting initiatives that promote a culture of volunteerism, sustainability, and environmental stewardship.