Warba Bank enhances environmental awareness among children

Woori Bank continues to strengthen its role in sustainability and corporate social responsibility through its participation in the “Amnat Madrasati” event, featuring a cartoon character named “Saleh Good Monster,” designed for children aged 5 to 12. The initiative aims to introduce concepts of sustainability and environmental conservation in an interactive and entertaining manner, helping to instill positive environmental behaviors in children from an early age.

Woori Bank’s participation in the event stems from its commitment to supporting community initiatives that raise environmental awareness among younger generations. The bank has set up a dedicated booth at the event to welcome participating children and encourage them to collect plastic bottles and bring them to the bank’s booth at The Avenues Mall.

The initiative motivates children to actively engage in recycling. Each child receives an encouraging gift—a coupon worth one Kuwaiti Dinar, provided by Cantina—aimed at transforming environmental concepts into practical, interactive practices that combine education and entertainment. The initiative seeks to familiarize children with the importance of environmental conservation, encourage them to adopt more sustainable practices, reduce plastic bottle waste, and reinforce recycling as a daily behavior they can contribute to.

The event also focuses on presenting the concept of sustainability in a simplified, age-appropriate manner, helping convey environmental messages to children in a practical and enjoyable way, and encouraging them to develop positive habits that will last into the future.

Awatef Abdulaziz Hamad, Senior Specialist in the Public Relations and Corporate Communications Sector at Woori Bank, stated: “The bank’s participation in the ‘Amnat Madrasati’ event with the ‘Saleh Good Monster’ character aligns with its commitment to supporting initiatives that combine community and educational dimensions.” She emphasized that investing in raising children’s awareness is a crucial step toward building a generation more conscious of the importance of environmental conservation and sustainability.

Hamad added that the initiative goes beyond providing theoretical information about the environment; it actively involves children by collecting plastic bottles and delivering them to the bank’s dedicated booth, giving them the opportunity to apply the concept of recycling in a practical and interactive way.

She explained that targeting children reflects the importance of instilling positive environmental behaviors from an early age, noting that presenting these concepts in an entertaining and interactive format helps make sustainability a part of children’s daily practices and enhances their ability to transmit these behaviors to their families and communities.

Hamad pointed out that Woori Bank pays close attention to initiatives that reflect its role in corporate social responsibility and sustainability, adding that supporting environmental initiatives is part of the bank’s strategy to contribute to raising awareness about issues affecting society, particularly among younger generations.

She highlighted that initiatives aimed at children hold special significance, as they are a fundamental part of society’s future. She stressed that enhancing their understanding of environmental conservation from an early stage contributes to forming more conscious and sustainable practices in the long term.

The “Amnat Madrasati” event provides an interactive space for children that combines entertainment and education, allowing them to learn about sustainability and environmental conservation in a way that suits their ages and interests, in collaboration with Amnat and Fursa.

Through Woori Bank’s dedicated booth, children learn about the importance of proper disposal of plastic waste and the role of recycling in reducing such waste, while actively participating in collecting and delivering bottles, and receiving a gift upon reaching a specified number.

Woori Bank’s participation in the event embodies its approach to supporting community-serving initiatives that enhance corporate social responsibility concepts, with a focus on initiatives that have an educational impact on various groups, especially children.

This participation aligns with the main objectives of the initiative: enhancing environmental awareness among children, encouraging recycling and reducing plastic bottle waste, instilling positive environmental behaviors from an early age, and presenting the concept of sustainability in an interactive and entertaining manner suitable for the target age group.

Through this participation, Woori Bank reaffirms its continued interest in community and environmental initiatives, supporting activities that contribute to spreading a culture of sustainability and transforming environmental awareness into practical practices, thereby enhancing community participation and encouraging younger generations to play a positive role in environmental conservation.