Ooredoo Kuwait commits to supporting and empowering communities
Ooredoo Kuwait renewed its commitment to supporting the Kuwaiti community through a charitable initiative for people with special needs, in partnership with local entities.
Translated by Qiyas from النهار — Original source
In a move reflecting its ongoing commitment to strengthening its role as an active partner in Kuwaiti society, Ooredoo Kuwait renewed its dedication to supporting various segments of the community and enhancing its social impact through the charitable initiative “Back to School – Al-Nibras,” held at Al-Nibras Model School for Students with Special Needs. The initiative aimed to provide students with a unique, joyful experience as they embarked on the new academic year.
Held last Thursday, the initiative went beyond the traditional concept of “Back to School” events by designing a comprehensive experience that accounted for the students’ specific needs and characteristics, placing social inclusion and community participation at its core. This approach reflects the advanced corporate social responsibility (CSR) and sustainability strategy adopted by Ooredoo Kuwait.
The event featured a variety of entertaining and interactive activities, including a puppet show, a magician’s performance, and light interactive light displays, creating an atmosphere of fun and excitement among the students. The company ensured that each student received a special back-to-school gift, including an Ooredoo Kuwait-branded school bag, coloring pencils, and a selection of gifts and contributions from the initiative’s partners.
Several local brands and entities participated in the initiative, including Asnan Kids, Asnan Tower, KidZania, Prolife, Healthy Snack, and Qolba. These partners contributed gifts and diverse experiences, demonstrating the importance of collaboration among Kuwaiti companies and brands in achieving a collective social impact that transcends the contribution of any single entity.
This initiative comes at a time when corporate social responsibility practices are clearly shifting from a model based on temporary sponsorship and support to one more closely aligned with community needs and priorities. Ooredoo Kuwait is working to consolidate this direction within its vision for social responsibility and sustainability.
From this perspective, the “Back to School – Al-Nibras” initiative exemplifies Ooredoo Kuwait’s transition from traditional charity-based CSR to a more impactful model focused on building initiatives that target specific needs, engaging local partners, and creating positive experiences that leave a tangible impact on beneficiaries.
The “Al-Nibras” initiative highlights Ooredoo Kuwait’s focus on supporting persons with disabilities and promoting social inclusion by providing a comprehensive recreational experience that respects the students’ privacy and gives them the opportunity to enjoy the back-to-school atmosphere in an environment filled with interaction and fun. Inclusion here extends beyond providing recreational activities; it emphasizes that all segments of society should be an integral part of community initiatives and events, and that true social responsibility begins with understanding the needs of these groups and designing initiatives accordingly.
Kuwaiti Partnerships
The initiative was not limited to Ooredoo Kuwait’s role but relied on the participation of several local partners, underscoring that achieving sustainable social impact requires broad collaboration among different components of the private sector. The participation of Asnan Kids, Asnan Tower, KidZania, Prolife, Healthy Snack, and Qolba enriched the students’ experience, whether through gifts or contributions, transforming the initiative into a platform for collaboration among various local brands and entities around a common goal of supporting the community and bringing joy to students.
These partnerships also highlight the important role that Kuwaiti brands and the private sector can play in supporting initiatives with a social dimension by unifying efforts and resources around clear objectives that serve the community and create a positive, shared impact.
Social Responsibility
This vision aligns with broader trends in the State of Kuwait toward building a more inclusive and sustainable society, notably the objectives of the “New Kuwait 2035” Vision, which prioritizes human and social development, improving quality of life, and enhancing the role of the private sector in development. In this context, Ooredoo Kuwait believes that the private sector’s role extends beyond economic activity; it also has the capacity to contribute to addressing social issues and supporting various groups by leveraging its resources, networks, and partnerships to launch initiatives with real impact.
Commitment Beyond the Occasion
As companies move to redefine their responsibility toward the communities in which they operate, Ooredoo Kuwait continues to consolidate an approach that transitions “from charity to impact,” and from isolated initiatives to programs more closely aligned with social priorities and community needs.
