Mubarak Fahad Al-Jaber Announces Launch of 'Our Gulf Shines' Media Campaign to Strengthen Gulf Identity

Sheikh Mubarak Fahad Al-Jaber Al-Sabah, Director General of the Gulf Cooperation Council (GCC) Joint Production Programmes Organization, announced the launch of the “Our Gulf Shines” media campaign. The campaign features an artistic musical work aimed at the Gulf family, particularly children, with the goal of strengthening the shared Gulf identity and reinforcing values of belonging, unity, and solidarity among the peoples of the GCC states through modern creative content that speaks to new generations.

Sheikh Mubarak Al-Sabah emphasized that the musical work comes amid the circumstances the region is experiencing, embodying an artistic message that raises awareness of a shared destiny and highlights the achievements and resilience of GCC states in the face of challenges and threats. He clarified that the work represents a contemporary Gulf model that combines identity, creativity, and modern technologies. Advanced cutting-edge technologies were employed to enhance visual quality and accelerate production pace, aligning with current events and strengthening the presence of the purposeful Gulf media message aimed at reaching the Gulf family.

A select group of Gulf creative professionals participated in producing the work. Manal Al-Gharbali served as creative director, while Ahmed Boudham directed the project. The lyrics and composition were by Mishaari Al-Raashid, and the performance was delivered by artist Mariam Shahab.