Wiyah Bank Signs Strategic Partnership with Bustan Al Yousuf to Offer 20% Discount for SELECT Cardholders
Wiyah Bank announces strategic partnership with Bustan Al Yousuf to offer exclusive discounts for SELECT cardholders
Translated by Qiyas from كويت نيوز — Original source
Wiyai Bank announced a strategic partnership with Best Al-Yousefi, Kuwait’s leading electronics and home appliances shopping destination, enabling SELECT cardholders who transfer their student rewards to Wiyai Bank to enjoy an exclusive 20% discount on all purchases paid with the card, with a minimum purchase amount of 50 Kuwaiti dinars.
This partnership aligns with Wiyai’s strategy to deliver greater value to its young customers and university students by building a comprehensive ecosystem of benefits and offers tailored to their daily needs and evolving interests, whether in technology, education, entertainment, or lifestyle in general.
The SELECT card embodies this vision, serving as more than just a banking card. It grants cardholders access to a diverse range of exclusive rewards and offers specifically designed for young people, enhancing the value of their daily spending and providing benefits that go beyond traditional banking services.
Under this partnership, Wiyai customers will be able to purchase the latest devices, technologies, and everyday lifestyle products from Best Al-Yousefi at competitive prices, reinforcing the bank’s commitment to offering practical benefits that reflect the real spending patterns of young people and meet their diverse needs.
Aliya Al-Sanea, Vice President of Marketing at Wiyai Bank, said: “We believe that banking should align with the lifestyle of young people and add real value to their daily experiences. Our partnership with Best Al-Yousefi is a new addition to the benefits ecosystem we provide to our SELECT cardholders, designed to give young people access to offers and rewards that resonate with their actual interests and help them maximize the value of their spending. We continue to expand our partner network to deliver a banking experience more closely connected to the needs and aspirations of the new generation.”
Wael Dib, General Manager of the Electronics Group at Best Al-Yousefi, said: “We are proud of our partnership with Wiyai Bank, which reflects both parties’ commitment to delivering real value to young people in Kuwait. This initiative allows SELECT cardholders to benefit from an exceptional discount on a wide range of technical and electronic products that have become essential to their daily lives, whether for study, work, or entertainment. Through this collaboration, we look forward to providing a more valuable and distinctive shopping experience for our shared customers.”
This partnership reflects Wiyai’s direction to solidify SELECT’s position as a comprehensive benefits platform for young people and university students in Kuwait, by offering exclusive deals with their preferred brands, making the banking experience an integral part of their daily lifestyle rather than just a tool for money management.
