Play "Zain" Captivates Children and Families in Riyadh with Exceptional Popular Success

Zain Group celebrated the remarkable success of its play “Zain Princess of My Heart” during its premiere in the Saudi capital, Riyadh, where the production captivated over 32,600 spectators across sold-out shows, highlighting the regional resonance of Zain’s family- and child-oriented theatrical works.

The performances were held at The Venue in Riyadh from September 27 to October 2, 2026, with two shows daily. Exceptional public demand led to the complete sell-out of all tickets, and the play quickly became one of the most prominent entertainment experiences of the season, garnering widespread engagement on social media with over 57 million views, alongside thousands of positive comments and impressions from the audience, influencers, and critics.

The success of this children’s artistic work reflects Zain’s commitment to realizing its corporate mission of “Continuous Connection – A Better Life,” translating it into tangible reality through experiences that bring joy, strengthen emotional bonds, and unite communities, extending its impact beyond traditional telecommunications services.

The production was led by Zain Group, with support from Zain Saudi Arabia, which handled local coordination and on-the-ground facilitation, in partnership with Joy Productions, webook platform, and Sela Company. This successful collaboration demonstrated the Group’s ability to deliver large-scale entertainment experiences across its various markets in the region, by combining creative talents with strategic partnerships to engage audiences in meaningful ways.

Zain’s theatrical launch in Riyadh builds on a rich history spanning more than 15 years, during which the Group has established itself as one of the leading institutions presenting prominent theater initiatives for children and families in the region. Over the years, Zain’s theatrical works have been well-received by all generations, thanks to inspiring stories, distinctive music, and positive messages that created shared human experiences whose impact extended beyond the stage.

Through “Zain Princess of My Heart,” the audience experienced a comprehensive theatrical production that combined music, imagination, creative stage designs, and advanced visual effects. The story centered on an inspiring narrative celebrating self-confidence, courage, kindness, hope, and perseverance, encouraging children to express themselves, pursue their dreams, and discover their potential and abilities.

The strong turnout for the Riyadh performances reflects the growing popularity of Zain’s play in the region and the ability of purposeful creative content to reach diverse cultures and communities, achieving genuine connection with audiences.

This success reinforces Zain’s position as one of the most prominent and respected brands in the region. Brand Finance valued the Zain brand at $4.039 billion, representing a 16.1% annual growth, and ranked it among the top 25 telecommunications brands globally with an AAA- rating. Zain’s expansion into Saudi Arabia underscores the Group’s continued investment in creativity, cultural experiences, and meaningful audience engagement, strengthening brand loyalty and deepening emotional ties with communities across its operational markets.

Zain Group concluded by expressing its gratitude and appreciation to the thousands of families and theatergoers who engaged with the production, as well as to the cast, creative team, and partners who contributed to this success. This historic launch in Riyadh marked a new chapter in Zain’s children’s theater journey, transforming imagination into reality and creating unforgettable experiences for families.